Monthly Archives: September 2008
Gary Richards, a.k.a. Mr. Roadshow, reports that the California Transportation Commission is expected to approve $239 million in additional state funding for the Silicon Valley BART extension. In the process, $91 million is being moved from the Dumbarton Rail project to the BART extension.
The last bit of funding completes the state responsibility. It’s now up to Santa Clara County voters to approve Measure B, which is meant to cover operations costs of the extension (it does not claim to guarantee covering those costs). Should the measure pass, the matter would go to the Federal Railroad Administration, which would have to authorize matching funds to pay for $750 million in construction costs. Previously, the FRA didn’t support the project in part because of the lack of a method to cover operations costs. The FRA’s 2004 decision forced VTA and BART extension supporters to go back to the drawing board in hopes of getting the line built.
Richards ends the article with this appraisal:
But the 2000 measure centered on BART won with a 71 percent approval, by far the biggest margin of victory of five transportation taxes that have gone before voters since 1976. And this week’s money boost gives BART backers a head of steam heading into the election.
“Big projects need momentum,” said Metropolitan Transportation Commission spokesman Randy Rentschler. “And BART is picking up big momentum.”
From a regional transit perspective, losing funding for the Dumbarton Rail project hurts. I sense that priorities shifted a bit when the High Speed Rail commission chose the Pacheco alignment over Altamont, which would likely have required a revamped or all new Dumbarton rail bridge to cross the bay.
November 4th is shaping up to be the biggest election day in a generation.
Carolyn Jones, who has recently covered the A’s stadium beat, has her sights set slightly north in her new article. This time the stadium in question is Cal’s Memorial Stadium, which as longtime Bay Area residents know, sits smack-dab on top of the Hayward Fault.
Lost in all the hubbub about the new, adjacent athletic training center and the oak grove that it is displacing, is the sobering fact that the old stadium was in poor shape in the event of The Big One. For the Bears to continue playing there into the distant future, a retrofit is needed.
Thankfully, it appears that a group of seismic engineers has figured out a way to do it for about the cost of Mt. Davis (not adjusting for inflation). Here’s the description of the major part of the solution:
At Memorial Stadium, the sections directly on top of the fault will be cut into three large free-floating blocks. The blocks will be separated from the surrounding structure by five feet of open space, which will give the blocks room to wobble and twist – but not topple – in the event of an earthquake.
Normally stadia have simple expansion joints in decks and walls to handle various types of jostling. This takes that idea to the extreme. By cutting gaps in the two fault-affected stadium sections and splitting each one into three independent pieces, the edifice is being split into two “halves” with what could be considered free-floating end sections sitting on plastic. The free-floating ends could slide around when an earthquake hits, while the two halves would move in accordance with their respective plates.
$150 million won’t just pay for a few saws and plastic sheeting. There’s a regular retrofit too along the western side:
The western half of the stadium will undergo a standard retrofit, with bracing, sheer walls and an extra layer of concrete coating the interior. The concrete will have breaks at either end over the fault, so if the stadium cracks it will crack in a designated and relatively clean way.
This is important because unlike the eastern side and the old Stanford Stadium, this side is not built into a hill. It’s old, decaying reinforced concrete with access tunnels and vomitories.
I for one am glad to hear about this simple, sensible plan. At a time when numerous Division I-A/Bowl Subdivision teams are building bigger and more expensive expansions onto their existing stadia, it’s nice to see that UC is working to preserve the current experience while fulfilling a great need in seismic safety.
Now the remaining question is: Will Jeff Tedford still be there when the retrofit is done?
The Rusty Simmons-penned article about Lew Wolff’s Q&A session with the A’s booster club and Ray Ratto’s follow-up brought me back to the old adage: If you can’t say anything nice, don’t say anything at all. That brings up the following exchange:
Q: What will transit options be in Fremont?
A: Instead of just saying, ‘If you don’t have a BART station, you can’t survive,’ we’re trying to figure out if we can. If we can, we will. If we can’t, we won’t. Of course, then we wouldn’t be in California any more.
The media and fans have been focused on that last, cringeworthy sentence. It hides a fundamental problem in his response. Assuming that the mayoral race and EIR come through, he’s going to build it without an adjacent BART station. It’s not a matter of someone telling him the team won’t survive without it. There’s no way to determine that until the ballpark is built and operational. BART’s importance ranks behind the development plan and financing, corporate sponsorships, and ongoing patronage from the existing fanbase, which overwhelming comes by car, not BART.
It really comes down to a few facts about the situation. First, there’s nothing that can be done until election day with the mayoral election, which I suspect sticks in Lew’s craw more than he’s outwardly indicating. Then there’s the EIR, which won’t happen until late November or December. There’s little else to discuss, whether it’s a move out-of-state or to San Jose, since massive obstacles confront both possibilities.(FWIW, I haven’t seen many yard signs advertising mayoral candidates in Fremont.)
As long as the waiting game continues to be played, he might as well have a more open, ongoing dialogue with the existing fanbase. Explain why the move needs to happen – and yes, that means being truthful about the Silicon Valley overtures. Talk about how the team will make every effort not to abandon the loyal hardcore fan, and then follow that up with action. As alluring as the South Bay is, the South Bay is not enough all by itself. Just as the East Bay isn’t enough by itself.
Wolff’s been making great strides building good PR in Fremont, but I sense that not enough care and feeding has happened elsewhere. It’s akin to the current presidential campaigns, whose efforts are almost entirely focused on a handful of “battleground” states, but not to states where the base is expected to turn out en masse.
Perhaps the most important issue is for Wolff to keep his foot out of his mouth. A couple more comments like that and he’ll venture into Jeff Loria territory, and that is truly poisonous for all. Well, maybe not for columnists like Ratto, for whom controversy is their stock and trade.
Say it with me now: Oakland-Alameda County Coliseum.
Feel better? You might knowing that the stadium whose original name, above, was changed to Network Associates Coliseum and then McAfee Coliseum, is reverting back to the original after McAfee’s naming rights contract ended yesterday. And to think that I unknowingly attended that final game. I didn’t even get a souvenir!
While the naming rights, at $1.3 million per year, were a pittance compared to newer facilities, that money couldn’t have hurt with the bottom line, especially considering the outstanding debt on the facility. I was told once years ago that had the A’s moved out, McAfee had early termination rights. McAfee’s shares have grown fairly steadily since the dot-com bust, but their disinterest in renewing the deal says a ton about how ineffective it was for their marketing efforts. It’ll be interesting to see what happens with future broadcasts and the mention of the stadium’s name. Will those bright red “McAfee” logos on the backs of the scoreboards be repainted soon or after the football season is over?
As for a naming rights successor – I wouldn’t count on it.
I’ve had the pleasure of going on several ballpark sojourns in my day. It started during college breaks, as it has for many. When you’re a broke college student on the west coast, you can only get so far even if you’re camping and gas is cheap (circa 1996). The adventures extended well into post-education life. I even have a pretty good routine down for scheduling business trips to coincide with sporting events of different types.
In these troubling financial times, it might be easy to be dissuaded from taking such a ballpark trip in the near future. It is, after all, the era of the staycation. However, next year there will be a unique period in which California fans will have an opportunity to take in a veritable cornucopia of baseball experiences – all practically within the state of California. We can thank MLB’s schedulers, who have released next year’s schedule in time to start planning.
Next year’s interleague schedule has the AL West facing their counterparts in the NL West once again. During the second period of interleague play in mid-June, all five California teams will play each other in a sort of unintentional round robin. It’s the scheduling equivalent of a total eclipse. From June 12 through June 24, the schedule looks like this within California:
From this an A’s fan could fashion a pretty nice road trip focused entirely on A’s road games. It could get more interesting by throwing in one of the Freeway Series games. If you wanted to make it really cool (and you had the time), insert a few minor league games to boot. We already know about the Sacramento River Cats and the Fresno Grizzlies. Las Vegas will continue to field a AAA team, though it’s not yet known what affiliation it will carry – other than the fact that it won’t the be the Dodgers, whose AAA team will once again live in its rightful home, Albuquerque. Vegas’ Cashman Field may not be swank or even modern, but as a one-time temporary home for the A’s, it could merit a visit. Besides, it’s Vegas, right?
To make the minors more exciting, Reno is building a new stadium for the old Tucson Sidewinders (Diamondbacks affiliate). The team will start play there in April. Add that to the mix along with Stockton’s Banner Island Ballpark, and you’ve got two weeks of baseball bliss without having to fly anywhere or drive more than 8 hours at any point along the trip, most often much less. Minor league schedules haven’t been released yet so inclusion of minor league cities is speculative for now. As that information is released we’ll have a better idea of what is feasible. Fortunately, the schedule allows for some flexibility.
- A’s @ Giants, 6/12-14. If you’re like me, you tend to avoid the A’s-Giants series unless a large group gathering (read: casual fans) makes it worthwhile. As Yogi once said, “Nobody goes there anymore. It’s too crowded.”
- TBD @ River Cats, 6/14 or 6/15. Hopefully the big league team stays healthy enough that the River Cats don’t bear an uncanny resemblance. While you’re there look for the AAA championship trophy.
- TBD @ Reno team, 6/15 or 6/16. One more reason to head to the Reno-Tahoe area in the summer. The ballpark site is downtown. You could even take Amtrak’s California Zephyr train from the Bay Area and walk to the ballpark.
- TBD @ Las Vegas team, 6/16 or 6/17. The team is getting rid of the 51s moniker with new ownership. Side note: the former owner was Mandalay Entertainment (film producers, not casino), a group that was interested in buying the A’s in 1999.
- A’s @ Dodgers, 6/16-18. Even if you’ve been to Dodger Stadium multiple times in your life and it’s old hat, the place still has a magical quality to it. Maybe you’ll catch a game on a relatively smog-free day.
- A’s @ Padres, 6/19-20. I’ll go out on a limb and predict it’ll be a low scoring affair. Even when accounting for the aggregate score of all three games.
- Dodgers @ Angels, 6/21. Catch another rivalry game despite your hate of both teams.
- TBD @ Grizzlies, 6/22. With any luck the River Cats and Grizzlies games will involve the two teams playing each other. Chukchansi Park is a nice, modern ballpark.
- TBD @ Stockton Ports, 6/23. Might as well, it’s on the way home.
- Giants @ A’s, 6/24. It’s unusual to schedule any Giants-A’s series during the weekdays, but that’s what’s happened here. I suspect that this game will be a 12:35 PM tilt as is customary on Wednesdays. That might allow for a switch at the end of this trip. After the end of this game, you might be able to drive out to Stockton to catch the Ports game.
Again, this is all contingent on the scheduling of the AAA teams. Still, at least two of the four teams should have schedules that can accommodate the trip. It’s also possible to switch Las Vegas and Fresno if scheduling conflicts warrant it. A trip like this can be done cheaply (couchsurfing) or expensively (long hotel stays). The NorCal and SoCal segments can be separated. I’m looking forward to next summer, when I can take the whole trip myself.
The Minnesota Twins announced the naming rights sponsor for their new outdoor ballpark: Target. The deal is for 25 years. Financial terms weren’t announced, but it’s likely the deal is worth at least $100 million for that period.
If you’re wondering why Target Field sounds familiar, that’s probably because the downtown arena named Target Center is just across Interstate 394 from the ballpark site. The two venues will be linked by an above ground (and freeway) public area called Target Plaza. A series of pre-existing parking garages also stand above the freeway.
I was curious as to how many other companies have their names scrawled on multiple venues. So I did a quick search on Wikipedia to get the lists of American arenas and stadia. When I culled the list, an interesting pattern emerged: companies with multiple naming rights deals are generally in the telecommunications, transportation, and financial services industries. To wit:
- AT&T Bricktown Ballpark (Oklahoma City)
- AT&T Center (San Antonio)
- AT&T Field (Chattanooga)
- AT&T Park (San Francisco)
- Jones AT&T Stadium (Lubbock, TX)
- Alltel Arena (North Little Rock)
- Alltel Center (Mankato, MN)
- formerly Alltel Stadium (Jacksonville)
- American Airlines Center (Dallas)
- AmericanAirlines Arena (Miami)
Bank of America
- Bank of America Arena (Seattle, U of W)
- Bank of America Stadium (Charlotte)
- Citibank Ballpark (Midland, TX – A’s AA affiliate)
- Citi Field (Queens)
- FedExField (DC-area)
- FedExForum (Memphis)
Fifth Third Bank
- Fifth Third Field (Dayton)
- Fifth Third Field (Toledo)
- Fifth Third Ballpark (Comstock, MI)
- Fifth Third Arena (Cincinnati)
- Ford Arena (Beaumont, TX)
- Ford Center (Oklahoma City)
- Ford Field (Detroit)
- PNC Field (Moosic, PA)
- PNC Park (Pittsburgh)
- Qwest Arena (Boise)
- Qwest Center Omaha (Omaha)
- Qwest Field (Seattle)
- Reliant Arena (Houston)
- Reliant Stadium (Houston)
- Target Center (Minneapolis)
- Target Field (Minneapolis)
- Toyota Center (York, PA)
- Toyota Center (Houston)
- Toyota Center (Kennewick, WA)
- Toyota Park (Bridgeview, IL)
- U.S. Cellular Arena (Milwaukee)
- U.S. Cellular Center (Cedar Rapids, IA)
- U.S. Cellular Coliseum (Bloomington, IL)
- U.S. Cellular Field (Chicago)
- Verizon Center (Washington, DC)
- Verizon Wireless Arena (Manchester, NH)
- Wachovia Arena (Wilkes-Barre, PA)
- Wachovia Center (Philadelphia, PA)
- Wachovia Spectrum (Philadelphia, PA)
- Wells Fargo Arena (Tempe, AZ)
- Wells Fargo Arena (Des Moines, IA)
There’s the potential for diluting the brand by slapping a corporate name on multiple venues, but the strategy is clear: target specific markets or regions that you can either claim as your homestead or venture into new markets where you can try to gain a foothold. In American Airlines’ case, they dealt with two markets where they have huge hubs. Wachovia and Comcast focused on their relative strength in Pennsylvania (though Comcast got a package deal with they ponied up for both the new and old arena). AT&T inherited deals made by its former corporate name, SBC. All told, the value of the deals named above approach $1 billion.
Over in the Tri-State area, the Yankees and the New Jersey Sports and Exposition Authority are grappling with naming rights issues. The Yankees are under pressure to preserve the name Yankee Stadium, despite the $1.3 billion price tag. Across the Hudson, the Authority recently fielded an offer from German insurance giant Allianz. Area Jewish groups protested the possible deal due to Allianz’ WWII-era Nazi ties, forcing the deal to be nixed. Coincidentally, Allianz has its name on a massive stadium in Munich, Allianz Arena. Its architect, Herzog & de Meuron, also drew up the Beijing National Stadium, a.k.a. the “Bird’s Nest.”