A’s sign 4-year radio deal with KBWF-FM 95.7 “The Wolf”

The A’s press release is available now.

For some part of the next four years, A’s games will be broadcast on 95.7, KBWF-FM, a.k.a. “The Wolf.” It’s a country station, broadcasting with a Class B license atop San Bruno Mountain at 6,900 watts. The coverage map from radio-locator looks like this:

While 6,900 watts is not the most powerful of signals, KBWF is augmented by a 186 W (that’s right) repeater near Mt. Diablo, which is meant to help the station’s coverage in Contra Costa County. The FCC’s service contour map can be found here, though it should be pointed out that the single line in that map reflects the same coverage as the red line in the map above.

Perhaps the biggest and most unknown takeaway of all of this is the fact that the deal was with Entercom, the radio giant that owns Sharks broadcaster KUFX. Entercom isn’t looking to sell individual stations, so the chance that it might unload one of its properties to a non-radio entity like the A’s is slim. It’s unclear what this means for KTRB. The A’s press release makes no mention of Comerica Bank-owned station. If this was yet another hardball tactic in ongoing negotiations, it may push the bank to take a less hard line stance. As for KTRB, the A’s pursuit of the station is over according to Susan Slusser. Via SuSlu’s Twitter feed:

The #Athletics pursuit of 860 AM is at an end. They offered more than double what it was worth and had signed letter of intent to buy.

#Athletics VP Ken Pries on the receiver’s motives for terminating team broadcasts: “You can speculate. Leverage? Up the offer? Hardball?”

If the receiver for 860 AM was trying to play hardball, she lost big-time. Only the #Athletics had incentive to overpay for troubled station

Pries says the team will now try to find affiliate in Monterey area with demise of 860 AM. #athletics

That last tweet is for Bleacher Dave. If the A’s simply thought the price was too high, it’s possible that KTRB’s existence as the other sports radio station in the Bay Area will be short-lived, as whomever buys the station will surely go with a different format.

We can’t end this without a joke, this one from Ken Arneson:

So I’m assuming that the A’s new radio station “95.7 The Wolf” will soon change its name to “The Wolff”?

It’s a sad day for the many of us who wanted an alternative to the KNBR hegemony. At least the A’s have a broadcast deal going forward. How long this one lasts… well, we wouldn’t be A’s fans if we knew.

P.S. – Wherever you are in the Bay Area, please turn on KBWF and let us know how the coverage sounds. The signal is constant day and night, so it should not be affected by the transmission power rules that plagued previous stations.

P.P.S. – Pre and postgame coverage will remain as is with Chris Townsend doing the honors (he is employed by the A’s). Over the last couple of months, KBWF has garnered a 1.1 rating, good for 26th in the San Francisco market (#4 nationwide) and just above rival country station KRTY, which pulled in a 1.0. In the San Jose market (#34), KRTY gets a 3.1 while KBWF (13th) pulls in 0.7 (30th).

55 Comments

  • Bill says:

    I listened to the radio station on the way home from the game Crystal clear in Oakland, slightly crackly passing through Livermore and progressively worse as I climbed up the Altamont Pass. Basically no reception from the downgrade towards Tracy and never improved into Stockton. With 860 at least I got it in Stockton.

  • letsgoas says:

    lets face it whatever station the a’s realistically could get on be had they bought and stayed on 860 even with the improvements they were gonna make with the night time transmitter, some other middle of the road am station like 1550, and now an FM station in 95.7…heck even go back to when they were on 106.9 back in 08…they’re not gonna be heard clearly thru out the bay area and a’s fans from all different parts of northern california will have issues.

    just not many local stations here in the bay area that have the power to broadcast the games clearly either in the day or not. the only station that had a chance that was rumored at least was 810 and really didn’t see that happening as at least in the ratings they’re still doing a whole lot better with their rebranded programming than had they brought in the a’s.

  • letsgoas says:

    http://boards.radio-info.com/smf/index.php?topic=188247.10

    somebody posted here that fm stations that make money get bought up for around 4 million or less and in another thread it was posted that two FM stations in SJ got sold for 7 million. if that’s the going rate and the a’s offered to spend up to 9 million for 860.

    what’s the chances the a’s would buy an fm station or even 95.7 and switch it to an all sports format. basically do what they wanted to do with 860 with 95.7 or some other fm station that is looking to be sold off for possibly half the price?

  • hecanfoos says:

    Horrible reception in Vacaville. Same story (but not quite as bad) with 105.5 (Sacramento affiliate) and 1440 (Napa).

  • Briggs says:

    Reception was pretty good on a drive between Saratoga and SF on 280. So that’s good. The call letters “KBWF” sounds like a regional wrestling promotion too, which is sorta fitting for a country station.

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