The Game reshuffles the deck, are W’s next?
95.7 The Game had another of its “blockbuster” announcements today during The Wheelhouse, and for once there was actual news. The lineup is changing from 4 shows spanning 6 AM – 10 PM to 4 shows from 6 AM to 7 PM, starting after Labor Day.
- The Rise Guys (unchanged): 6 AM – 10 AM
- Townsend & Steinmetz: 10 AM – 12 PM
- The Wheelhouse (Lund & Papa, no rotating co-host): 12 PM – 3 PM
- The Drive (Tierney & TBA co-host): 3 PM – 7 PM
Listeners are asking what happened to The Chris Townsend Show from 7-10. I think the answer is simple. The Warriors have been rumored to be talking to Entercom about switching from KNBR to The Game, so to properly accommodate W’s games and pre/post-game programming they had to move things around. Using the old schedule with Townsend from 6 to 10, he’d be preempted several times a week by the W’s during the fall/winter and then daily with the A’s. The 7 PM slot is plum when it isn’t being preempted, when it is you get Damon Bruce moving to 1050 after years of frustration.
Making Steinmetz a permanent host would seem to be clincher. He’s a good basketball analyst, though unfortunately he’s pretty bad or inattentive to other sports. Having Steinmetz on is good from a “morning after” analysis standpoint, and Townsend can deftly handle the other sports. The curious thing about the change is that the slot is only two hours, which is not unheard of in other markets but in the Bay Area is unusual. Seems like it would make more sense to shorten the morning show to 9 and give Townsend-Steinmetz 9-noon.
The 7 PM slot is a bit of a mystery. I could see rotating shows for the football teams and maybe a college football show, unless the station wanted to go cheap and use Yahoo! Sports programming. It’s also possible that Townsend could do double-duty with the 10-12 slot and night slot since he’s done it in the past. You’d think that if that were the case The Game would’ve announced it. Warriors broadcasts plus postgame will preempt regular programming for at least an hour 50-60 times throughout the season, and if the W’s go to the playoffs that number is sure to grow.
Change is afoot, and Entercom clearly needs to ink deals to lift the station. The Warriors haven’t announced a radio partner yet and we’re only six weeks away from the first preseason game. The next move seems obvious.