Giants encroach upon Coliseum property with celebratory billboards

I heard about sightings of Giants ads at the Coliseum last week. I thought it was crazy, then I heard about the context. I asked for Twitter followers to take some photos if they saw such ads, and they didn’t disappoint. Behold:

Thanks to @OaktownMojo capturing those.

If you’re wondering who created those ads, it shouldn’t be a surprise.

The Giants wouldn’t dare create an ad only celebrating their own title and put it into ad inventory for the Coliseum grounds, but put in the a salute to the Warriors and they have a clever way to get a dig in at the neighbor A’s as well. And there’s little the A’s can do about it.

Ads on the Coliseum property not within or attached to the venues are controlled by Outfront Media (check out that caption), the big billboard company that used to be called CBS Outdoor/Viacom. Everything from those tall kiosks to rotating signage above the parking lot entries to the electronic billboards facing the Nimitz are fed data by Outfront. The JPA contracted the signage to CBS Outdoor more than a decade ago, bringing in nearly $1 million a year.

Reactions to the ad ranged from incredulous to foaming-at-the-mouth hostile, as you can imagine. It’s one thing to have a billboard on the Bay Bridge touting rings over splash hits, which the A’s did a while back. Putting the Giants at the Coliseum, regardless of the intent, is a bridge too far. If the Giants want to make it about the Warriors, make it about the Warriors, and reserve your other ad for somewhere other than 7000 Coliseum Way. Like this:

All’s fair in love and baseball, however. I mean, there are territorial rights, but those only cover where a stadium’s built, not where ads go, or team stores, or where local radio or TV affiliates are located, or anything else related to location for that matter. It’s like the current Giants to capitalize on whatever they can to increase their hegemony, and attempt to get involved in seemingly every other sports operation in the Bay Area.

It’s unclear how these ads are vetted. They may require some clearance by the teams, probably not. Maybe the JPA sees all of them, maybe only some. Whatever the amount of review, this is a mistake by whoever cleared these, especially if they’re gonna have the ads within sight of a bunch of Giants-hating A’s fans tailgating during a homestand.

After all, this is Oakland, the city that was worried so much about SF stealing the Warriors’ victory parade, despairing over Steph Curry appearing at a Giants game to the point that Klay Thompson had to show up at an A’s game two days after. Most outsiders will never understand the Bay’s unique form of provincialism. As a person born in SF, brought up in the South Bay, with the A’s the only Bay Area team I follow, frankly I’m amused by it. Then again, there’s nothing the Giants can do about this:

Seems like a good Photoshop opportunity, no?

Corey Busch talks Blue Ribbon Committee on CSN

Comcast Sportsnet Bay Area provided a bit of a surprise on Yahoo! Sports Talk Live, when they had Corey Busch, former Giants executive and member of the three-person Blue Ribbon Committee (Irwin Raij & Bob Starkey were the other two). Busch explained some of the panel’s activities and charges. Jim Kozimor did his best to pry what little information he could out of Busch, who didn’t answer a number of key questions because of the state of the San Jose-vs.-MLB lawsuit.

Corey Busch interview Part 1

Corey Busch interview Part 2

Busch clarified the territorial rights deal that occurred in 1991, giving the Giants control of the Santa Clara County, which prior to that point had been an open territory. He also called San Jose’s lawsuit a mistake on their part. While you may glean additional information from the segment, you’ll probably come out of it even more frustrated than before, whether you’re an Oakland or San Jose partisan or are location-agnostic. My preference for the show: Ray Ratto in a talking head box in a corner, providing running commentary as Busch answered questions. Good work on the interview Koz, and maybe we’ll get to uncover the bodies when the lawsuit business is over. Busch promised!

Stand For San Jose lawsuit returns

In August I posted a note about the Stand for San Jose-vs-City of San Jose lawsuit. The lawsuit, which was actually the product of two consolidated cases, had been disposed in late July. No explanation was given as to why, though the timing was curious.

On Friday Stand for San Jose filed yet another suit against the City. Fangraphs’ Nathaniel Grow has more:

Curious indeed. SFSJ drops the suit after the A’s sign their 10-year lease at the Coliseum, then objects to the option agreement and files suit thereafter. I’m certain there’s no coincidence. Brent Mann followed up with a couple tweets:

We knew about the blood ties with Pillsbury, but a SF PR firm too? Couldn’t source locally, eh? That’s so Giants.

It should be abundantly clear by the ties to the Giants, along with SFSJ’s actions always happening on the heels of what the A’s do, that S4SJ has about as much legitimate interest in San Jose as the Giants do. With SFSJ’s use of Giants fans to prop up the lawsuit and the Giants’ sage advice to Jean Quan in trying to push for a waterfront ballpark in Oakland, this legal battle has become a complete farce. And if the A’s sign a deal to develop a ballpark at the Coliseum, any bets on how quickly this lawsuit will also evaporate?

All hail the SF Giants, great guardians of the welfare of San Jose.

AAA Affiliate shuffle: Love the one you’re (not) with

A flurry of PDC agreements came throughout the day. It seemed that the A’s kicked things off before 10 AM with their 4-year PDC with the Nashville Sounds. However, the Giants and Sacramento River Cats scheduled their own press conference, also at 10, to talk about their 2-year PDC. Then all the other affiliates and PDCs got in line, finishing with a hastily agreed upon agreement between the Brewers and Colorado Springs.

Brewers GM Doug Melvin even sounded like a spurned lover:

“Very disappointing. We gave them 10 years there. A number of times we had a chance to move and we were patient with (the Sounds). I’m just disappointed they wouldn’t have given us two [more] years for what we put up with there.”

There happens to be Greer Stadium, the aging, 36-year old ballpark south of downtown Nashville which is being replaced by shiny First Tennessee Park. The agreement’s only for 2 years, which may allow the Brewers to try another city, since Colorado Springs is only slightly above the seventh circle of hell when it comes to desirable affiliate cities because of park factors. That doesn’t explain why the Rockies were so eager to bolt for Albuquerque, a city that is more than a mile above sea level. The game of musical chairs, which was truly kicked off by the Dodgers when co-owner Peter Guber bought a 50% interest in the Oklahoma City Red Hawks last week. OKC will be the new AAA affiliate of the Dodgers, which left the Astros to hook up with the Fresno Grizzlies.

All of this was done in the last 24-48 hours

All of this was done in the last 24-48 hours

Sooooo…. Nashville? It’s nearly 2000 miles from Oakland with nary a direct flight link them together since neither city has a major hub airport. Nevertheless, the River Cats-turned-Sounds will be playing in a fabulous, Populous-architected ballpark next year. First Tennessee Park will be at Sulphur Dell, the site of an old ballpark (also named Sulphur Dell) that dates back to 1870. Like Sacramento pre-River Cats, Nashville had a lengthy gap in 60’s with no pro baseball in town after Sulphur Dell closed in the 60’s. Herschel Greer Stadium opened in 1978. The Brewers came calling in 2005 and have been there ever since. The Brewers, Sounds management, and civic leaders have been trying to get a new ballpark in Nashville since 2007 (sounds familiar), finally putting together a deal that raised $65 million in public bonds while tying Sounds ownership to some $37 million in private development surrounding the ballpark. It’s a deal similar in structure to Petco Park, though there is some fuzziness on whether that private investment truly has to come in and when. Construction only started in earnest in March, making the development time very short, much like El Paso, Reno, and Sacramento.

Certainly the A’s front office was attracted by a brand new ballpark, as it would make for an easy transition for players who don’t make the big club. Sounds owner Frank Ward was probably salivating at the prospect of a winning, contending team playing in his new digs, as the Brewers-affiliated Sounds haven’t gone to the postseason in eight years, a cumulative .504 winning percentage since becoming a AAA city in 1985. Coincidentally, the Sounds finished with a 77-67 record this season, good for second in the American Southern division, but the team has generally been inconsistent.

FTP is bounded by 5th Avenue N, 3rd Avenue N, Jackson and Harrison Streets. While a 1,000-space parking garage will be built next to the ballpark, the site is only three-quarters of a mile from Printer’s Alley, Nashville’s well known downtown nightlife area. Numerous hotels are located downtown, with several more located along Music Row to the southwest. Catch some live music, maybe a Predators game at Bridgestone Arena, or take a tour of legendary Ryman Auditorium, the former home of the Grand Ole Opry.

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After going over several different design options, it was decided that the ballpark would be oriented south-southeast. The northern edge would have an entry gate behind home plate, but otherwise there wouldn’t be the usual contour following the seating bowl that you usually see at most minor league parks. The idea is that ancillary development would occur to the east and south, between the park and downtown. If done correctly, a “ballpark village” of sorts may emerge, capturing visitors and locals who may park downtown and walk to the park. Again, there are shades of Petco Park in the site plan, although at a much smaller scale.

The full Sounds 2015 schedule is not yet available on the team’s website. When it is I’ll put together some sample ballpark trips you may consider. Next summer I’d like to do a AAA trip consisting of Nashville, Memphis, Indianapolis, Louisville, and perhaps Columbus again. The closest cities (within a 4 hour drive) are Atlanta, Cincinnati, and St. Louis, so putting together trips that involve MLB teams, especially the A’s, will be tough. If you’re planning a trip, you may find yourself flying through ATL, so that may work to your advantage.

As for the River Cats? I wish them luck. Their PDC with the Giants is only 2 years, a somewhat surprisingly short term considering the fan cultivation effort that is obviously the goal of the affiliation switch. They should do fine in 2015 thanks to a honeymoon period of sorts. The River Cats have a good promotional machine that should crank up into high gear with the Giants involved. If they can regain some of the attendance losses they’ve suffered the last few years, the change will have been worth it.

Selig’s Lamentations and the Law of Unintended Consequences

To hear outgoing MLB Commissioner Bud Selig explain it, he was stuck in the middle. Powerless. The issue was forever “complicated.” He wished he could’ve resolved it. So when he rolled through Oakland on his farewell tour, there was no staged ceremony near home plate, no televised gift of a rocking chair made of bats. The only real exchange was a series of questions from local media, asking him if he could’ve done more get the A’s to a new ballpark. All he could say was that a ballpark was needed. Acknowledging that the so-called Blue Ribbon Commission/Panel/Tribunal was effectively shut down, the only thing missing was a hook to pull him off the podium.

Anyone’s thoughts on how the A’s (and Giants) should be treated are largely colored by three views:

  1. Oakland’s standing as a major league host city
  2. How much power the Commissioner has over teams and whether he should wield that power
  3. The sanctity of territorial rights and baseball’s antitrust exemption

There was never a question of whether the Coliseum is decrepit enough to be replaced; of course it is. There’s also little question of whether San Jose is large enough or wealthy enough to host a team if not encumbered by territorial rights; of course it is. The three items listed above, however, are up for serious debate. And despite the A’s 11th-hour lease extension last year and the hurried extension talks this year (done to give Selig something to hang his hat on as much as anything else), those questions will continue to dominate the discussion moving forward. All we get for the next few years as A’s fans get is a brief respite. Frankly, that’s rather welcome at this point.

Selig touted the 22 parks built during his tenure as head cheese. Virtually all of those parks have a single thread in common that Oakland can’t give at this point: public funding. The notable exception is San Francisco, where the Giants were somewhat ostracized for daring to privately finance their yard. The Lodge thought that baseball was on a slippery slope to No-Subsidies-Ville, with noted baseball town St. Louis playing hardball with its beloved Cardinals enough that the team financed $290 million for Busch on their own. They didn’t need to worry, as the extortion game succeeded in Miami and Minneapolis, even through the recession.

Oakland doesn’t have cash to offer. Despite their repeated shows of incompetence, Oakland’s pols are not crazy enough to offer cash straight up (I think). But they’re showing signs of being willing to offer up a big swath of Coliseum land, which in the long run is nearly as good as cash. If the City/County hadn’t gotten so legally entangled with the Raiders, Oakland would’ve been in the position to offer a Coliseum City-like deal to the A’s. Selig would’ve acknowledged the skin that Oakland was willing to wager, and I’d be watching the game in a new ballpark right now instead of an old one. That’s not to say it would’ve been a good deal for Oakland. It would still be a big-time subsidy. But it wouldn’t have been as disastrous as Mount Davis, that’s for sure.

Selig took the acting commissioner job in September 1992, as Bob Lurie was finalizing a deal to sell the Giants to the Vincents (Naimoli and Piazza). Still carrying the scar from losing the Braves to Atlanta, he purportedly held off the deal long enough (enduring a lawsuit in the process) to allow San Francisco interests to pull an ownership group together. After failing to save the 1994 season, he worked hard to avoid further work stoppages, though he sacrificed the Montreal Expos to do it. After he screwed over the original TB Giants owners, he settled with another group to get them an expansion team in 1998, helping to infuse baseball with cash after the Lodge took it on the chin with the owners’ collusion lawsuit. In the process, he bound the Rays to practically unbreakable lease at a domed stadium. Plus he forgot that San Jose and Santa Clara County, which were gifted to the old Giants ownership when they pursued a ballpark in the South Bay, remained granted territories to the Giants after the new SF-only ownership group took over. All of that happened while he was acting commissioner.

As the elected, properly sworn-in permanent commissioner, Selig orchestrated the Expos contraction-then-expansion ownership swap among three teams that netted baseball a handsome expansion fee and brought baseball back to DC. To satiate O’s owner Peter Angelos, he and his executive team cobbled together a deal that made the O’s majority owner of a new regional sports network, MASN, which owned broadcast rights to the Nationals. Apparently Selig didn’t see the TV rights bubble coming or the conflict such an arrangement might create. The Nats, whose initial term on MASN is now up, want in on that bubble while the O’s are unwilling to pay market rates. Naturally, the teams are in court. Selig, who gave Angelos MASN to get him to stop a lawsuit against MLB, now sees two teams stuck in trench warfare, arguing over hundreds of millions of dollars. To mollify the Nats, Selig is giving the team money from his eight-figures-per-year iscretionary fund. These days $25 million or so is small potatoes compared to the riches Ted Lerner sees going forward, so the struggle continues.

It’s with that perspective that Selig has found himself stuck trying to satisfy both the A’s and the Giants. There’s Selig the legacy-protector, who would prefer to keep the team in Oakland if they could just pull out their checkbook. There’s Selig the Lodge-unity-protector, afraid to take the territorial rights issue head on for fear of reprisal from one faction of owners or owner. Then there’s Selig the procrastinator, whose blind eye towards many baseball issues (PEDs, inner city youth development, growing economic disparity among teams) made this particular outcome entirely predictable. Some want to give Selig credit for MLB Advanced Media or growing TV revenues, when really he just stood aside and let his underlings innovate for him. I mean, really, Selig and MLBAM? The guy doesn’t even have email.

Complete conjecture on my part: I suspect there was a plan at some point in which the Nats-O’s TV issue was resolved permanently and the under-the-table payments could be rerouted to either the A’s or Giants as part of another temporary deal. If the A’s were granted San Jose, the Giants would be given a “refund” of their revenue sharing payment. If the Giants kept the territory, the A’s would get the piece of the discretionary fund as financial ballast as they built in Oakland (remember, per the CBA revenue sharing goes away if the A’s build anew in the Bay Area). Over time such payments would taper off as the teams adjusted. With such funds indefinitely in use for another conflict, there was no solution to be had. Another consequence of the Nats-O’s dispute is that any thought of creating a new Bay Area RSN with the Giants in control in a similar arrangement to the O’s now has to be considered verboten.

So yes, Selig is right to an extent. The problem is complicated. Still, all it would’ve taken is better foresight to manage this and all of the other problems. They are merely ways of moving money around a table, out of one pocket and into another. Some have argued for MLB to establish a stadium loan program like the NFL’s G-3/G-4. That’s not happening soon because the NFL’s TV dollars used to establish G-4 dwarf baseball’s national TV revenue $6 billion to $1.5 billion. The big market owners see the new TV contracts, in which each team receives $50 million per year, as enough in terms of support when coupled with revenue sharing and the luxury tax. That’s enough to give the sense of competitive balance that Selig likes to tout. Then again, we all know that’s an illusion.

Competitive balance means allowing the poor teams to play as if they don’t see the glass ceiling. That’s your Oakland Athletics, now and into the foreseeable future.

Rob Manfred elected next MLB commissioner by owners

After a full day of deliberation and several trays of cookies, MLB’s owners finally approved MLB executive Rob Manfred as baseball’s next commissioner (NY Times/USA Today/LA Times/MLB/ESPN Sweetspot. Throughout the day, there were frequent reports that the vote was deadlocked at 22-8 or 21-9, 1 or 2 votes shy of the three-quarters of owners needed to approve Manfred. A late afternoon break preceded the final vote, which in true Bud Selig fashion, was tabulated at 30-0. Perhaps the so-called Reinsdorf block saw the writing on the wall and gave in knowing Red Sox co-owner Tom Werner didn’t have a chance, or they knew that Manfred, who has worked in the league offices for 15 years, was the more qualified candidate. Either way, in February Manfred stands to inherit a full plate of for now unresolved issues from Selig, who is now officially a lame duck.

Who was the swing vote that got Selig’s man, Manfred, over the top? It appears to have been Brewers owner Mark Attanasio,

Among the issues that need resolution sometime in the future:

  • Nats-O’s (MASN) television rights negotiations/lawsuit
  • The future of the Tampa Bay Rays
  • Negotiating terms of an Oakland ballpark, if it can come to fruition
  • The next collective bargaining agreement (current one expires after 2016 season)
  • Blackout rules for local broadcasts

Jerry Reinsdorf wanted to go hardline against the players’ union, despite MLB having one of the most favorable, cost-controlled deals in sports. He considered Selig to be too conciliatory in his dealings with the union. It’s hard to say how much more Reinsdorf would’ve gained in the next labor talks, though the obvious goal would’ve been a salary cap of some sort. Reinsdorf was considered the power behind Selig’s throne, the senior whip who got the votes Selig needed. Here’s to hoping that sanity, not greed, wins out in the next labor talks.

During Selig’s tenure, he sought to consolidate power, getting rid of the league president roles and the deputy commissioner, opting instead for a more vertical org chart with subordinates’ autonomy reduced. One of the rumored challenges for the owners in the upcoming CBA/Constitution talks is how to curtail the powers of the commissioner’s office, which now includes disbursements of a discretionary fund that runs into eight figures (see Nats-O’s).

Going in, it was thought that the Larry Baer and the Giants supported Manfred, while Lew Wolff and the A’s supported Werner. Early voting seemed to bear this out. They even had some discussions early in the day.

The official approval of Manfred would appear to confirm the status quo going forward: Giants not budging on T-rights, A’s forced to make a deal in Oakland. The recently approved Coliseum lease extension further keeps the A’s in Oakland at least for the next several years. After that, well, who knows? MLB has seen enough of the stadium saga to know that neither city is a slam dunk, so contingency plans are needed. And it was Manfred who affirmed the threat to move “out of Oakland” last month, supposedly going so far as to mention San Jose in the same breath. So if anyone’s thinking that any city has an ally in the MLB commissioner moving forward, they shouldn’t. Manfred’s on baseball’s side, not yours.

What happened to the Stand for San Jose case?

I really should check into these court cases more than once every couple weeks.

While many eyes will be focused on the City of San Jose’s Ninth Circuit appeal against Major League Baseball this Tuesday, another case appears to have been resolved. That would be “citizen group” Stand for San Jose’s lawsuit against the City in Santa Clara County Superior Court. A hearing was scheduled for the end of this week, August 15. However, that was wiped away as the court vacated the hearing. In fact, the court now has the case status as disposed as of July 24. In other words, the case is resolved, over, done. Big hat-tip to Wendy Thurm, who alerted me to this on Friday.

The only recent action leading up to that point was notice that the Oversight Board of SARA (Successor Agency of the Redevelopment Agency) would file its own motion to dismiss by July 25. The idea was that since the Oversight Board was given the power to dispose of the Diridon ballpark parcels however it saw fit as long as it took care of financial obligations to the state. That was to lead for a motion for pleadings on August 15. Then suddenly, the dismissal on July 24. It’s important to note that it’s a dismissal without prejudice, so it could come back at some point. Regardless, it’s a surprising move for all concerned. I’ve asked around to understand what happened, and haven’t gotten any answers yet.

Besides the legal maneuvering, one other thing has happened this summer that might have brought all parties to the table. That would be the A’s and the Coliseum JPA approving an extension at the Coliseum through at least 2018 (up to 2024). Obviously that’s speculation, and the filings may reveal something else, which is why I’m heading to Superior Court tomorrow afternoon. Be forewarned: I don’t expect to get much out of my inquiry. When cases are resolved in a non-public manner as this was, the parties can sometimes choose to reveal little about the motivations to do so.

Then again, there’s this update which came in on Friday:


Some day all this legal stuff will end and there will be a ballpark under construction. Maybe.