This was posted to the BigSoccer Earthquakes’ forum by Soccer Silicon Valley’s Colin McCarthy:
Until yesterday there hadn’t been much discussion about who would buy the naming rights to the stadium. Since the stadium is in the heart of Silicon Valley, it was figured that the Quakes would eventually find one prior their first match in 2015.
Avaya is a tech firm based in Santa Clara. They are a spinoff of Lucent/AT&T, specializing in digital phone (IP/PBX) systems. They also are make networking equipment such as switches and routers, and that’s where there may be a bit of a snag. Sunnyvale’s Ruckus Wireless signed a deal last March to be the stadium’s in-house WiFi provider. Ruckus and Avaya are competitors in at least the networking segment, and team president David Kaval has acknowledged the difficulty of working between competitors when trying to land sponsorship deals. Typically a sponsor wants to be known as the official ___ sponsor of the team, whether we’re talking networking, soda, or airlines. Ruckus does a small fraction of the business Avaya does, so there’s certainly the potential for one of the sponsors to be overshadowed by another.
Speaking of networking companies, what about Cisco? We haven’t heard from them in a few years, since discussions about a San Jose ballpark were in high gear. Both Ruckus and Avaya are competitors of Cisco Systems, and while the soccer stadium is quite separate from a ballpark, the ownership at the top for the A’s and Quakes is basically the same. Cisco has gone through a series of acquisitions and layoffs lately, and speculation has bubbled for some time about CEO John Chambers’ possible retirement. If he retires, there’s a good chance that any A’s ballpark naming rights deal would be subject to new bidding, as Chambers was a driving force behind it. Beyond that there’s some question about whether Cisco would sign on to sponsor an Oakland ballpark as opposed to the highly supported Fremont and San Jose sites. The Valley is big, rich, and ever evolving, perhaps too fast for MLB’s glacial pace.