The Merc has a piece covering the three local stadium projects: Lew Wolff’s A’s and Quakes stadia, and the 49ers’ stadium in Santa Clara. We’ve discussed at some length the impact of the economic collapse and its impact on Cisco Field. While proceeds from housing sales will have to be pushed back while the market becomes friendly again, Wolff doesn’t appear to be appreciably scaling back the vision, as he is with the Quakes’ next home. From the article:

In a bid to wait out the real estate markets, he’ll tap other sources of cash, including private investors, parking fees and naming rights. On Monday, he hired the William Morris Agency to help identify a naming rights sponsor.

Naming rights to the stadium have already been sold, so that’s not under consideration. However, just about every other piece of the stadium can be sponsored, from suite concourses to kids’ play areas to the press box and broadcast booths. Every vertical surface that could be picked up on camera could have electronic or rotating signage. It wouldn’t surprise me if the concourses had numerous interactive displays for sponsors, or a show car parked beyond the outfield fence somewhere. If you’re worried that the ballpark itself was going to go mallpark, you have reason. It’s important to keep in mind that things have already been trending in this direction for some time. The sad truth is that these days it will take these kinds of efforts to pay for construction and keep the team from carrying a massive mortgage.