A’s announce new traditional and streaming radio partnerships

Fans expressed worry as the A’s didn’t announce who would be broadcast their games over the radio at FanFest. The team was working on something, we were told, and today they unwrapped some new partners.

For traditional, over-the-air radio, the team will partner with KTRB-860 AM for the 2019 season. A decade ago the A’s attempted to buy KTRB to transform the station into a homegrown A’s flagship, but the A’s couldn’t come to terms on a price, estimated to be around $5 million plus necessary transmitter upgrades, so naturally the station became yet another hot talk gabfest.

Hawaii? Aloha. Tahoe, Susanville? Ahonui.

The big news is that the A’s will have streaming for free through a new deal with TuneIn Radio. TuneIn will handle all of streaming within the A’s market, though I’m not sure what defines the A’s market for the purposes of streaming (IP check, perhaps?). The MLB At Bat app continues to offer its Premium version with audio included for $19.99 per season or $2.99 per month, spring training included. Audio is automatically included in the A’s Access season ticket plan and subscriptions to MLB.TV. MLB.TV is sold for $118.99 for all teams’ video telecasts or $91.99 for a single team, blackouts pending, natch.

I’ve had the TuneIn app on my phone for years, even though my use for it has decreased over time. It’s good to see that I’ll be able to use it again. TuneIn has a Premium 30-day free trial for new users (again, A’s games are free). Whether I’ll be able to use it for the Cactus League while the A’s call Mesa home for a month – TBD. Whatever the case, more options are good. TuneIn will also offer an A’s channel that will operate 24/7, which will be nice if you want to check out a late-night/early morning reply of an earlier game, something the Giants enjoyed on KNBR for years. Admittedly, the advent of on-demand replay makes a scheduled rebroadcast largely unnecessary, but it’s still nice to have.

Streaming games tends to lag compared to live action, so it isn’t going to supplant the old pocket transistor radio you would frequently take to the Coliseum. As wireless speeds and the processors in your phones get more powerful that lag will continue to decrease. On the other hand, perennial pre/postgame host Chris Townsend will remain part of the proceedings, as his bookend shows will be expanded. The pregame show is called “A’s Total Access,” which is a branding exercise if I ever heard one.

I’m not sure if the A’s deal with KTRB will go longer than 2019. I suspect that the A’s are using this year as a platform to launch the streaming offering. The A’s launched their team website some 22 years ago.

Ever the innovators, the A’s could oversee the twilight of the radio era. Then again, other clubs will have something to say about that.

Tenth Anniversary Edition: A Decade of Running in Place

If you’ve been around from the beginning (you probably haven’t), you may have read the very first post I made to this blog on March 14, 2005. That was ten years ago. Here’s a quick, incomplete list of things that have happened since then:

  • Bud Selig stays commissioner until 2015, is replaced by Rob Manfred
  • Expos move (are bought-contracted-expanded) to Washington, DC
  • Six new ballparks open throughout MLB (in St. Louis, DC, New York twice, Minneapolis, and Miami)
  • Levi’s Stadium developed and opened
  • Warriors get new ownership, declare intent to move to SF, buy land for arena
  • AEG moves SJ Earthquakes to Houston. Team is reborn in 2008, has stadium built for 2015 season
  • A’s propose ballparks at sites in Oakland, Fremont, and San Jose – none are successful
  • Oakland is on its fourth mayor since the blog started

That same day I posted about the A’s potentially building a ballpark south of the existing Coliseum. Pending what happens with Coliseum City, we may be talking about that very same possibility in the future. Weird how things might come full circle, eh?

As we wait for good news on the stadium front, I have some good news of my own. A couple years ago I asked for donations for the site to keep it running. Many of you responded very generously. which helped keep the site and my continuing work going. This site is a labor of love, so I haven’t asked for donations much (twice to my recollection). Back in 2013, I promised those of you who donated that I’d provide a sort of digest of previous posts. I tried many times to compile and curate that digest, but over time I’ve learned that I am a much worse editor than I am a writer (which is already rather questionable). Everything read like filler, not moving the narrative forward. I put that aside for a while and swore to get back to it. It wasn’t until earlier this year, when I put together the timeline feature, that it all came together. I was able to put together all the necessary posts, with additional context inserted where necessary. So I’m proud to announce that I have that “book” ready. The download link is below. Those of you who previously donated have already gotten the link via email. Please take a look at it and provide feedback if you like. If you donated and haven’t gotten the book, send me a note/tweet and I’ll make sure to take care of you. And if you have already donated, you don’t need to do anything else, but if you want to donate again I won’t stop you.

I’ve titled the book:

A Decade of Running in Place: A Digest of Selected Blog Posts from the First Ten Years of Newballpark.org

Book download link (Scribd, PDF)

Donate Button

I’ve poured over a million words, 10,000+ hours, and my entire heart and soul into this site. The A’s getting a new ballpark has been a dream of mine since high school, when I first saw drawings of New Comiskey Park and Camden Yards. I don’t expect anyone to have the same kind of obsession with this topic that I have. I figure that I’ll be the obsessive so that you don’t have to be. Thousands of people read this site every day. About 2% of them have donated. If you value the work here and the process, please consider donating. $10 would be great.

The book weighs in at 210,000 words and 664 pages in PDF format. It’s entirely in chronological order. There are what appear to be section or chapter markers. Those are points at which I think the scene shifts. They aren’t meant to encapsulate the story.

Editing and pagination are rough, mostly having to do with the transition from web to print-ready format. I’d like to take the time to give it a whirl in InDesign, with the ultimate goal of making printed copies. A donated of $25 or more would get the ball rolling.

Since this is the 10th anniversary, I’ve started thinking of other things to commemorate this milestone. What do you folks think? T-shirts? Caps? Stickers and decals? Should I do a crowdfunding campaign? I’m all ears at this point. Some of you readers are creatives of different stripes. Send me your suggestions.

Finally, many thinks to all the readers over the years. I’ve met and become friends with many of you. We’ve broken bread, gotten beers, talked plenty of things besides an A’s ballpark. It’s been a pleasure. It will continue until the day that this blog is no longer necessary. After all this time I still hope. I think many of you do too. It’s what binds us. I don’t know how much longer it will take for the A’s to get a new home. Another 10 years? 10 months? However long it takes, I’ll be here for the ride. I hope you enjoy appreciate it as much as I do.

P.S. – Special thanks to Susan Slusser, who suggested the timeline a couple months ago while working on her own A’s history book (due this summer and highly anticipated). Without that I never would’ve gotten properly organized.

P.P.S. – This is not “the book” that I’ve been talking about writing. That book is still very much in progress.


A’s and 95.7 The Game extend through 2018

It started with a four-year run, and will now go another four.

There hasn’t been any drama leading up to this renewal, with The Game on hand at both FanFest and this week at Hohokam Stadium. While the A’s are no ratings bonanza, the team is by far the biggest constant in The Game’s programming. Now that the station will be going through its own form of regime change, perhaps Entercom will see fit to grow the station’s brand and the A’s brand together, instead of being at odds as they were at times. No matter, at least it’s stability, the most fans have seen since the KSFO days.

My only suggestion at this point is to work on boosting the signal. East and North Bay fans have been clamoring for this since Day one.

Program Director Jason Barrett to leave 95.7 The Game in June

I travel a lot. I’ve been to 49 states, nearly all of them on business. I’ve rented cars in all of these markets, which has given me a chance to sample sports radio everywhere: California and the Northeast, the South and the Midwest. Thanks to the internet you can do the same now via streaming. Most people aren’t going to go out of their way to do that, except to follow distant team coverage. Having listened to so many different sports talk stations, I can give you one complete immutable fact about them.


The programming is disposable and predictable. The talent is largely marginal. It’s the low hanging fruit of media. There really isn’t much difference from one station to the next. Listeners may latch onto one or two hosts because of their style, or listen to a particular station mostly because it’s a team’s flagship. 95.7 The Game launched with the idea that it was the A’s flagship, but would give thorough coverage to all of the Bay Area’s teams.

Jason Barrett came in as the program director shortly after the station’s launch in 2011. Not surprisingly, the New Yorker brought in a New York host, Brandon Tierney. That didn’t go over so well – with A’s fans especially. Some worked well for a small but loyal audience, like The Rise Guys until they were unceremoniously canned, or Damon Bruce most recently. Chris Townsend has been the one constant on the station, taking numerous time slot changes like a pro that he is. If the maxim of radio is know your audience, Barrett didn’t. He brought an East Coast sensitivity to the Bay Area under orders from an East Coast corporate parent, and it showed.

I don’t think it’s possible to make truly good sports talk. It is possible to make sports talk that sucks less. One way to reach that not-so-lofty goal is to hire hosts that really know the local teams. When a guy doesn’t know much about a team’s history or players it’s glaring. It gives one more reason for a listener to change the station. For whatever reason Barrett wasn’t terribly concerned about that, figuring that outside talent had a natural learning curve and would adapt quickly. That brought at best mixed results. Even bringing in guys with a clear specialty and without broad sports knowledge can be dangerous, as we saw with Ric Bucher (basketball) and now John Middlekauff, whose discomfort level rises when venturing outside football.

Whether it was Barrett or the higher-ups at Entercom, the push to get Giants fans has proven highly divisive to A’s fans, though it has probably led to The Game’s firm 2nd place among the three Bay Area sports radio stations. A’s fans are willing to stomach some amount of Giants talk, but not the beyond-equal-time treatment frequently on display. Though I’ve heard a lot of things about what Barrett did to meter topic time, I don’t have any interest in doing any measurements or protesting loudly. Mostly because of the aforementioned reasons, I simply don’t care that much. Fans can choose to be inundated by coverage in many forms, from traditional beat writers and columnists to bloggers and fan sites to podcasts and live streams. I watch all four major pro sports, multiple college and individual sports, pretty much anything competitive. I don’t worry too much about how well-executed sports radio is, I’m only concerned that the A’s have a proper station. So if the station’s execution improves by having better hosts or a better program director, great. It probably won’t affect might listening much, it might affect yours.

If anything, my criticism is reserved for Entercom’s disinterest in boosting the station’s signal. As a Class B station with less than 7,000 watts of power, the coverage footprint was limited. East Bay coverage could be sparse at times, North Bay coverage a big fade. Maybe Entercom wanted to wait until the station stabilized. Whatever the reason, the signal has left many unsatisfied, though game broadcast availability through MLB apps has helped. There’s no way The Game will ever come close to challenging KNBR-680 without a boost to cover more of the Bay Area.

Then again, maybe second place is good enough. I have a sneaking suspicion that it is. They could go totally cheap by turning automatic and simulcasting ESPN Radio’s shows from Bristol, then supplementing games with pre/post-game coverage. They could boost the signal, get into a real bidding war with 680, and get into a real war with The Leader. Or they could go in generally the same manner as they’ve been going, but with a better PD and more hyperlocal focus. I don’t know that such a move will seriously improve ratings. It would at least reduce the bad PR associated with Barrett.

Other articles:

Barrett’s blog, citing his desire to spend time with family as his reason for leaving

Bay Area’s Sports Guy’s anecdote about meeting with Barrett

Dish Network and Comcast SportsNets extend deadline to resolve carriage dispute

I was getting ready to write about Dish Network dropping the various Comcast SportsNets (Bay Area, California, Chicago, Philadelphia, Washington). As I did a cursory check to see if there was anything new, I saw a new page when I went to the IWANTCSNBA.com website:


IWANTCSNBA.com page accessed at 8:45 PM PT

A check of the sites for CSN California and CSN Chicago produced the same results. NBC Sports is negotiating the channels as a package, though with different monthly subscriber fees for each.

So I suppose cooler heads have prevailed for now. There has been no official statement from either Comcast or Dish regarding the previous impasse, nor an indicator of whether there has been any legitimate progress. Dish covers approximately 500,000 households throughout Northern California, and while it generally appeals to many who prefer not to pay excessively for sports – especially potential cordcutters – many fans of the Warriors have recently expressed their displeasure at the possible CSNBA drop by Dish. CSNCA, which carries the A’s and Sharks, would also be affected.

The satellite provider has told some customers that the extension would run another three weeks. Dish and CBS reached a similar extension before Thanksgiving over the carriage of CBS-owned local stations, including San Francisco’s KPIX-5 and Los Angeles’ KCBS-2.


Interview on Swingin’ A’s Podcast

Yesterday I did lengthy interview with Tony Frye (@GreenCollarBB) of Swingin’ A’s about all manner of stadium stuff. Since it came on the heels of the election, we talked a lot about that and the Raiders. We talked a good deal about the A’s too, and I tried to show how the two are interrelated and how the teams’ fates are intertwined as long as they’re in Oakland.

Swingin’ A’s Podcast Episode 4

My part of the interview comes about 36 minutes in and runs a whopping 50 minutes.

In the interview I discuss Walter Haas and Steve Schott, the latter a subject of a Frye blog post from earlier today. I focused on Haas, partly because of some renewed interest in what he did towards the end of his ownership tenure. Take a look at some of these articles:

A’s fight economics to build dynasty 


Athletics to move if Raiders return?


Athletics seek protection against return of Raiders


While we remember Haas for his great generosity, winning teams, and partnership with Oakland, what has gotten lost was that when the winds started to swirl around the Raiders and their potential return to Oakland, Haas picked up on it early and voiced his worry about it. He soft-played it, didn’t want to make appear like he was threatening to move out of Oakland. He made it clear, however, that the team was losing money because of his family’s sacrifices. He was going to sell at some point if it got much worse, which it did. He ended up selling at a heavily discounted price because of the big debt load. Haas felt his business was threatened, so he reacted the way you’d expect a business owner to do – to try to protect his team. Some owners have taken this to unseemly extremes, and it’s unfortunate that Oakland has had to suffer the worst of that behavior from Al Davis and Charlie Finley.

I’ve mentioned this before and it bears repeating: it’s no coincidence that the A’s salad days occurred when the Raiders were gone. The three-peat A’s won the most, but turnout was not particular good and Finley whined about it frequently. With no competition from football on or off the field, Haas didn’t feel a threat. He allowed the Giants to explore the South Bay, in hindsight a strategic error on his part. Haas was as genial guy as ever existed in the Bay Area. But he was still a businessman who knew what was Priority #1 when backed into a corner.

Listen to the interview, rate it on iTunes, and give feedback here in the comments section. I had a good time talking to Tony, and I expect to do another one of these in February, after the Coliseum City ENA expires. Then we can talk next steps. For now, give this a listen.

P.S. – The day Frye asked me to do the interview, Mike Davie of Baseball Oakland wanted to be on too. He’ll have his own episode at some point with a lot of Oakland cheerleading and ownership bashing, I assume.

Damon Bruce in, Rise Guys out as part of reshuffle at The Game

The Game finally got their man today, as they pulled Damon Bruce over from KNBR purgatory to host the afternoon drive time slot starting on March 31 (Opening Day). Bay Area Sports Guy has the scoop and the press release. In the process, the show hosted by Chris Townsend and Ric Bucher will move to the mornings, displacing The Rise Guys (Whitey Gleason, Mark Kreidler, Dan Dibley) in the process. The other daytime shows will remain as is. As it stands the lineup will now look like this:

  • 6-10 AM – Bucher & Towny
  • 10 AM-Noon – Haberman & Middlekauff
  • Noon-3 PM – The Wheelhouse with John Lund and Greg Papa
  • 3-7 PM – Damon Bruce

You may remember that Bruce got himself suspended over a bizarre misogynistic rant he gave over the air in November. Whether that was off the cuff or a stunt designed to help him ease out of the 1050 gig, we may never know. Memories are short in sports talk, and some guys can get gigs no matter how much Neanderthal behavior they exhibit.

The 7 PM slot will apparently remain open, as it has from the beginning, perhaps to keep any one entrenched host from complaining too much about A’s baseball interfering with his hours. That’s just as well. I listen to The Game primarily for the A’s, not the sports talk.