Radio Training Wheels Are Off!

Last year, when the A’s announced their plan to go with a streaming broadcast model, they kept rights with Bay Area AM station KTRB-860. At the time, many including myself considered the terrestrial station to act as a transitional step.

I’m not sure if the A’s deal with KTRB will go longer than 2019. I suspect that the A’s are using this year as a platform to launch the streaming offering.

The team announced today that they’re going with TuneIn exclusively in the Bay Area. That means no traditional terrestrial radio anywhere in the Bay. At least the broadcasts are free in the Bay Area.

As I don’t live in the Bay Area anymore, I found out quickly that I was outside the broadcast territory, so I couldn’t get the games or the pre/post-game content on the TuneIn app without some finagling. I decided to play around with all of my available options. I got a VPN app to spoof my location to the Bay Area, and bought a TuneIn Premium subscription for the year. The subscription ends at the close of Cactus League play, which works out quite conveniently for me.

As the 2020 Cactus League starts, they’re still getting the kinks out.

When I saw I was blocked from getting broadcasts despite my paying for workarounds, I decided to declare it all a sunk cost and went with the MLB app instead. The tradeoff there is that I got the game regardless of location, but little-to-no pre/post-game coverage. This year, I might go with MLB.tv for the A’s only (it comes with audio as well) and call it a day. It’s the price of innovation, I suppose.

Until then, I’ll keep trying with what they’re making available.

Strangely, there is still an A’s Radio Network that will operate outside the Bay Area. And there will be continue to be Spanish-language broadcasts on existing Bay Area Spanish-language stations. Those broadcasts will also be carried on TuneIn. It’s hard to beat good old radio, especially the AM variety, when you could “lock it in and rip the knob off.” In the digital age there are no knobs. There are a lot of unresponsive virtual buttons, cryptic error messages, and a creeping sense of dread as your data gets used up, inning by inning, game after game.

The A’s are partnering with TuneIn, a good choice from a business standpoint for both as TuneIn gets a high-profile client and the A’s probably get some of the production costs handled by TuneIn. I wonder about the wisdom of this decision in the long run, though. This is a move fraught with friction. Last year I chose to go away from it because of that friction. I did some A/B testing against the MLB App, and TuneIn consistently had more latency than MLB. It didn’t matter if the A’s were at home or on the road, or if I was at the Coliseum or not. Given the state of affairs, I have no interest in renewing. A while back MLB allowed smartphone users to rebrand the normal MLB app with their preferred team’s logo, making it a sort of one-stop shop for baseball fans. That same app is what A’s fans will use to watch video highlights or entire games from their smartphones on the go. Yet there is a second, unrelated app that is preferred for radio. Way to make it easy, A’s. If the team wants to remove some of that friction, they should follow the branding lead and put all their audio streams in the MLB app for easy access. No offense to TuneIn, I also occasionally listen to audio of MSNBC, CNN, and the local NPR station on the go. For A’s games, it makes less sense. I already use Overcast for pre-recorded podcast listening. That’s not going to change despite the incursion of streaming giants into the podcast world.

First world problems? First world problems.

5 thoughts on “Radio Training Wheels Are Off!

  1. @ ML

    That was fast, vary impressive.

  2. IMO this is a horrible horrible idea. Not everyone has unlimited data. I am thankful I live in an area where I can still receive the radio broadcasts on AM 970.

    I can totally see the need for this as an OPTION but as the ONLY alternative to TV or in-person? Bad move.

  3. Guess I won’t be listening to A’s games on the radio this year. Thoroughly uninterested in downloading some app, signing up for some service, then using up all my data so I can listen to the game on my way home from work. Meanwhile, Giants fans can just tune in to the strongest radio signal in the Bay Area any time they want. It takes so much work to be an A’s fan.

  4. Good news is, most of the East Bay is still in the primary coverage area of KHTK-Sacramento (AM1140), particularly if you are east of the Caldecott. As you go farther south you may get some fuzz-in from KLOK (1170).

    Bad news is, KHTK’s signal goes wonky at sundown, so you may hear KHTK or you may hear a station from Richmond VA or High River, Alberta. But they are available for free on the TuneIn app if you want to go that way.

    I suspect there will be a deal struck for local terrestrial radio before the All-Star break.

  5. Dave Kaval, you win. I will follow the Giants this year on radio.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.