There’s no need to rehash all three parts of Blez’s fantastic Lew Wolff interview (Part 1 / Part 2 / Part 3). Doing so would repeat a lot of material that we’ve already written about, so I won’t do that. I also won’t get into a gotcha-fest as some other blogs have, and I won’t dig into Lew’s usual smattering of interview flubs. I’ve gotten used to it by now.
The lie
Instead, I’ll focus on some of the new information we’ve gotten from the series, and read between the lines on it. First, I’ll frame the discussion with one declarative statement:
I know specifically that Lew has lied about one thing in public all these years.
The lie? When Fremont started to go south, Lew said that was he didn’t know what he was going to do, that there was no Plan B. San Jose was always Plan B, or C if you choose to make it part of the longer history. That’s not to say that he hasn’t lied about other things, far from it. It’s just that what some people consider lies or damned lies others think are realities borne of statistics.
Back to the lie. San Jose was continuing to perform its due diligence and that, frankly, Wolff would’ve been a fool to not explore it – at least to the constraints placed upon him. Of course, this was pretty obvious to anyone watching this for any serious length of time. Yet from that lie, I’ve picked up a behavioral pattern that shows how this whole process is moving, at least from the owner’s perspective.
Simply put, Lew tends to only use certain terms and couches his language until he feels he has the leeway and confidence to move forward. While the Coliseum North project was in play, he never mentioned Fremont by name, even though he met with Cisco a few months after the Oakland unveiling. While Fremont was in play and even after it unofficially died, he never talked about either San Jose or Oakland. When the San Jose EIR was certified, he started talking about San Jose in real terms and advocated for it. He started sending players and Stomper to South Bay events. And now he feels confident enough to proclaim that there’s
“…absolutely no reason any of us can come up with that either the Giants or the baseball Commissioner should not approve us to move 50/60 miles away to San Jose so A’s can get a new ballpark.”
He’s couched this newfound confidence by saying he doesn’t know when the decision will be made, but we all know what the timetable is. At this point, over 5 years into Wolff’s tenure as managing partner and 7 into his search for a new home for the A’s, both the A’s and Raiders are running into a hard limit. That limit is the end of both teams’ leases in 2013. A fairly significant revelation from the interview is that he has asked the Coliseum Authority for lease extensions and the requests weren’t granted. Part of this is perhaps due to the Authority feeling duped the last time the team got its extension from 2010 to 2013. Now it’s a matter of the Authority choosing to deal with the Raiders on a new football stadium which would replace the Coliseum. There isn’t room to work on two new venues simultaneously at the Coliseum. By buying the Home Base lot on Hegenberger and incorporating that into the study area, the City made its choice – at least for the Coliseum grounds. Frankly, that’s the right choice. A football stadium makes much more sense in a location with an ocean of parking, not a locale that would be mutually beneficial for a ballpark and downtown.
Wolff’s language has even gotten to the point where we’re not really talking about T-rights compensation. We don’t have a baseline from MLB, a demand from the Giants, or an offer from the A’s. In fact, the only people that are actually talking about it are the media and blogs. Ever wonder why that is? I’m starting to think that T-rights are like Fight Club or a internal political third rail within the lodge. T-rights have much more power if they aren’t enumerated. Once you name a cash price, T-rights start on the slippery slope towards being commoditized. The last thing the lodge wants is actual free market principles working within their antitrust-protected economic structure. They don’t even want the public to know what their finances are other than an annual December press release exhorting record league-wide revenues. (They don’t believe in full revenue sharing either, but that’s another story.)
Bird in hand
In Part 3, Wolff sneaks in a little comment about Oakland’s and San Jose’s relative populations. He starts off talking about the history of Bay Area T-rights and then dives into the population discussion:
LW: OK, I don’t want to bore you with it. In Oakland, from the 70’s to 2007, the demographics from Oakland have changed, through no one’s fault – it just changed, and that’s a big problem. For example, they grew from 362,000 to 372,000 or something like that, a very low compounded rate. San Jose went to a million people in the same period. We’re not suggesting that’s the reason to go there but that’s the reason we’re not doing well here.
TB: There are more fans to draw from.
LW: Right. San Jose hit a million a couple of years ago and that is just within the city limits.
In March I wrote about population density and the myth of Oakland being more truly urban than San Jose. My conclusion was that there was only one truly urban center here, SF, and the others are just pretenders. I did a variation of the standard population survey, based on the home ZIP codes of ballpark sites. While the Diridon, Victory Court, and Coliseum sites were fairly close if the circle were drawn only 3 miles from the ZIP, distinctions are made once you go farther out.

Population/Business counts per ZIP code radius. Source: 2000 Census
The numbers are now 10 years old and aren’t reflective of housing booms in both Downtown San Jose and Oakland in the early part of the decade. I doubt that either city’s downtown received more than 10,000 new residents each due to this rise in the housing stock, but it’s possible. Either way, it doesn’t change the 5-mile number more than 3-5%. I’m looking forward to the 2010 numbers coming out in the near future.
I buttressed the argument in March with the notion that at its size, San Jose is capable of doing large projects alone, without county or state help. SJ is actually rather adversarial with Santa Clara County, and tends to throw its weight around frequently and in a rather crude manner. That’s not really the case with Oakland and Alameda County, where partnerships are more necessary. With the Coliseum Authority tied up with the Raiders project, Oakland will be doing the ballpark project solo. And that, given Oakland’s recent political history, has to give MLB’s commission and Bud Selig pause.
I am a ballpark. Hear me roar!
For a stadium geek like me, the most intriguing news was the admission that there would be no stadium club (Part 3). gojohn10 and I expounded upon that in the comments thread, and I’m glad to say that the speculation was – based on what we know so far – correct. The club seats are in the small third deck, with no indoor concourse behind them.
One of my favorite things about the Coliseum pre-Mt. Davis was the openness of the Plaza concourse. There were no concrete walls in back of the seats, and you could see the setting sun between the decks, through the portals, as if the Sun itself had its own knothole to watch the game before it had to go to bed. You know where else you see this? Fenway. Wrigley. At Fenway, you can stand at the back of the lower deck along the first base line and all that’s there is a chain-link fence. The air circulates better, the place feels less claustrophobic, it just feels more like baseball. As the new ballparks stuffed more, well, stuff into their bodies (suite levels, club concourses), from within the ballparks started to look more monolithic. In the last 5-7 years designers have tried to break things up by breaking up the seating decks, which is simply not the same thing as what I described earlier. There’s still a mall on the concourse. Nowadays, all you’ll see behind the plate are seats, then windows, then more windows, then maybe some seats way up top. It looks more like a high-rise office building than a ballpark. Exterior façades have brick or stone glued to concrete, highly reflective glass curtainwall, and in very few cases a look inside the ballpark for passersby.
The new Cisco Field design may be the most “retro” ballpark design of all because it looks to eschew all of these new conventions. Do we really need three club levels, each more exclusive than the last? I don’t think so. How about a massive wall of suites? Don’t need that either. What about just making the sight lines the best, the closest? That sounds good. As I write this I’m shaking my head because I’m wondering how future revenues will be affected. The baseball fan in me completely buys into it, while the number cruncher doesn’t.
What about integrating the ballpark into the neighborhood as just another piece, instead of making it a centerpiece? Neither Wrigley nor Fenway make much of an attempt to scream, “I AM A STADIUM AND YOU MUST PAY ATTENTION TO ME.” The Green Monster, so imposing inside Fenway, doesn’t look like much from the outside. Wrigley is clad with simple fences and is colored light gray, with accents in the form of neon and signs.
When revealed, Cisco Field’s colonnade was met with a great deal of unease. Readers here didn’t know what to make of it. It didn’t look substantial enough. It didn’t look complete. And maybe that’s the point. At the best, most classic ballparks, there are few barriers for the sounds and smells to leave, enticing more people to come in. It’s supposed to be transparent. It’s supposed to allow people to feel that there are no barriers between them and the team they love.
What will Wolff do to make up for the lack of indoors at the ballpark? Service. People who have club seats and suites will get the best service (yes, that sucks given the state of service at the Coliseum). And some heaters overhead to keep the April nights a little warmer. Me? It looks like I might not get the restaurant/bar in the RF wall that I’ve wanted all of my adult life. But if I can walk the dog by there every day and see it from multiple angles, different perspectives – I’ll be fulfilled beyond earthly belief. Because when it’s 5 PM in December and the sun is setting through the decks in left field, I’ll walk by and remember how good it was when I was nine. How good it can be when it’s done right.
Quick note: The Quakes have a date for their stadium! 2012, no later than 2013, according to Wolff (thanks, Elliott Almond). That would seem to tie in with the idea that both A’s and Quakes venues are to be built in sequence, if not concurrently, to take advantage of package deal lower costs for materials and labor. Congrats Quakes fans. Few can relate to the hell you’ve been through, and you deserve your new Epicenter.
Also: Justin Morneau wants the fences at Target Field pulled in.





