Update 10/11 1:20 PM: SFGate’s Raiders blogger Vittorio Tafur has some choice words from Amy Trask, indicating where much of the inspiration for this vision came from:
“There is no short answer. … We’re having ongoing discussions about the stadium opportunities. We’re working very, very cooperatively with the city and with the local officials. We’ve been extolling the virtues of this site for a quite awhile now. It was a year and a half, 18 months, give or take, maybe more, just under, but about a year and a half ago that I started talking about this site and using a new-stadium on this site as an opportunity to revitalize the whole area.
Why not, rather than look simply look at the stadium project, look at how one can use a stadium as an anchor for, or a catalyst for, an urban redevelopment that provides economic stimulus for the whole region? You guys know as well as I do that this site is centrally located, it’s tremendously well-served by public transportation. There are stadiums and facilities all over the country where they’re trying to figure out, how do we get subways or trains to come to our stadium? We’ve got BART. We’ve got Amtrak, the capitol corridor, the ACE train. So, it’s a central location on a freeway, well-served by public transportation.
So, about a year and a half ago, we started proposing and extolling the virtues of proposing the possibility of doing a stadium project on this site. Not as a stand-alone facility but as a catalyst for an urban renovation in the manner in which to bring economic stimulus for the whole region. We have been working very cooperatively with the city and the Joint Powers Authority. You guys understand this region. Right now, fans come to this facility and there’s nowhere for them to spend their money in the area. There’s one or two spots on Hegenbereger, but how about doing something here like was done on the waterfront.”
If the Raiders get a new stadium built in the Coliseum complex, be prepared for the place to look something like this:

You may notice something’s missing. That’s because there’s a large pedestrian plaza where the old Coliseum infield used to be. The finished product includes a $862 million stadium, which includes $144 million in debt remaining on the the original (and to be demolished) Coliseum. A stadium built for two teams would cost $880 million. Either way, costs would be slightly less than the $954 million projected for the 49ers stadium, though likely rising costs haven’t been accounted for in the Oakland model.
These and other facts come from a recent feasibility study (PDF) commissioned by the Coliseum Authority. The analysis was done by CSL, a firm that has done plenty of other similar studies, including the study for the Santa Clara stadium. Not surprisingly, CSLI breaks down the financing for the stadium (minus Coliseum debt) along very similar lines to what was pitched for the Niners:
- $96 million in public funds (redevelopment)
- $133 million in personal seat licenses membership equity fees
- $150 million from the NFL
- $339 million from the Raiders
If the 49ers and Raiders roomed together at the stadium, the financial picture would be vastly different:
- $110 million in public funds (redevelopment)
- $133 million in personal seat licenses membership equity fees from Raiders fans
- $133 million in personal seat licenses stadium builders licenses from 49ers fans
- $300 million from the NFL
- $30 million from the Raiders
- $30 million from the 49ers
One of these is impossible, whereas the other makes too much sense to actually happen. Keep in mind that the two-team model is the only truly feasible model in either Santa Clara or Oakland. Naming rights could be worth double for a shared stadium. There would be less competition for a bowl game, soccer friendlies, mega concerts – all of these big events would gravitate to one place. It’s just a matter of executing.
While the Niners are well ahead of the Raiders process-wise, the Silver & Black hold the trump card. Ever since the Santa Clara concept was unveiled, I was skeptical that the Niners could do it alone and I remain skeptical. It’s no fault of the team, it’s simply too expensive. It would be one thing if it was the Giants and Jets working together; at least they had a working relationship to help make the deal possible. Nothing like that exists here. And for the Yorks to hope that Al Davis’ wandering eye will somehow cease long enough to pen a long-term deal is, well, not very promising.
The holdup here is that Al could very easily move the Raiders south to Santa Clara. But you can’t expect him to agree to the same kind of 40-year lease to which the Niners are committing. It would be hard to see him commit to anything longer than a decade, hell, even 5 years. The Raiders are going to want to keep all of their options open, whether that means a new stadium in Oakland, or waiting out what happens with the Chargers in San Diego (or LA). Any short-term lease or flexible situation makes it harder to secure important pieces of financing, which will make it harder to get the stadium built. Not to sound callous, but the best thing for both teams – if they want to get something done together – may be for Mr. Davis to slip into a long coma. Or, you know. Then again, maybe Amy Trask’s eye is just as wandering.
Going back to the plan, I think they’re making a mistake. Instead of demolishing the entire Coliseum, they should reuse the East Side stand the way I described in March, transforming it into a convention center. The space is there and there’s plenty of opportunity for integration, whether it’s extra parking through a garage under the facility or a green roof creating a large amount of open space. After all, you’re already talking about a billion dollars, what’s another half-billion among friends? It would allow the employment base to be stabilized, since the low-wage service jobs common with these facilities could easily float between the arena, stadium, and convention center.

Beyond that, it’s clear that any stadium project would need TIF to help it get built, TIF that would come from surrounding development. Various industrial and commercial development projects would be encouraged, along with more sprawling parking across 880 (notice the pedestrian overpass). Not sure what that would mean for tailgating. I’m somewhat curious about the “Live/Work” area occupying the Coliseum North area (thanks Jeff), as it’s a stage that would probably trail the rest of the development.
Is it a pipe dream? Yes. I was somewhat disappointed that the Trib’s panel didn’t raise any questions about the Raiders’ future in Oakland, even though a feasibility study for the Raiders was due and up for review. Certainly, the Coliseum Authority, City, and County don’t want to lose the Raiders, but at what price? Knowing that Raiders could very well want only short-term deal in the South Bay, the Authority may be best served by waiting the Santa Clara process out – for if that fails, an East Bay stadium sounds like a decent fallback (though not as cost-efficient as a rebuilt Coliseum).
Other notes from the presentation:
The cited population figures are strange. They completely omit Sonoma, Napa, and Solano counties, which indicates they did a fairly lazy CSA lookup-and-add to derive the numbers.
I hadn’t seen a corporation count in one of these studies until now. Even with the omitted counties, the Bay Area would place third (fourth if LA had a team and was included in the comparison).
I took the corporation count further by making a before/after comparison. If a new football stadium were built along with a new ballpark for the A’s, there’d be a visible shift in the amount of premium options available to interested parties. There could even be some oversaturation of the premium product, especially club seats. The suite numbers look the same, but should be treated differently because the future total includes “minisuites,” which are smaller and more affordable than typical luxury suites. The oversaturation phenomenon is evident in New York, where the old stadium only had 500 club seats (2X teams) and the new one has 10,000 (also 2X teams).

I’m sure that many of you South Bay partisans will quickly say that the market can support the jump. I’m not so sure. Good thing club seats aren’t counted as part of the TV blackout quota.
It’s also not clear what the effects on the Warriors would be. BTW, the team currently owes $10.7 million in back rent and expenses to the Coliseum Authority, a likely goodbye present from outgoing owner Chris Cohan. The drive to rename the Warriors won’t go anywhere as long as there is this tension regarding financials between W’s and the Authority.