People have been asking me everyday about the state of the new Coliseum scoreboard project. Until this week, all I could say was that most of the work would be happening in February and March. That’s partly because the Coliseum’s two scheduled major events: AMA Supercross last weekend, and Monster Jam on February 21.
Jane Lee’s column on Monday answered a question about the scoreboards.
Any update on if the A’s will have new scoreboards this year?
— Mike S., Alameda, Calif.
According to David Rinetti, the A’s vice president of stadium operations, the process for implementing the new HD video boards began Dec. 22, the day after the Raiders’ final home game, and is on track to be completed by the time gates open for an April 4 exhibition game against the Giants. Along with new scoreboards, new ribbon boards will also be on display by this time.
The new scoreboards will each measure approximately 36 feet tall and 145 feet wide.
Today a new Clubhouse Confidential blog post shed more light on the project. Renderings were also provided.
To put things in perspective, each new board, which will take up the entire scoreboard frame in LF and RF, is almost 50 yards wide and 3 stories tall. There will be no permanent ad signs, though you can be sure that ads will be fixtures in the new video presentation. Still, there’s plenty of room on the boards themselves. Daktronics’ 13HD LED tech is being installed, just like the recent installations at Levi’s Stadium, Bank of America Stadium in Charlotte, and Jacksonville’s EverBank Field. If you’ve been to Levi’s, the new Coli’s boards compare with Levi’s south end zone board, which is 48′ x 142′.
Each pixel is 13 mm in size, or roughly a half-inch for those of you stubbornly stuck on Imperial measurements. That plots the pixel count at 854 x 3400, a very long panel though not so tall it can do Full HD (1080p). That’s the literal constraint the scoreboard frames provide. Considering that most people will be at least 150 feet away from a clear view of either scoreboard, I doubt anyone could tell the difference.
Ribbon boards are also being installed along the front of the plaza level seats. Those will be
5 feet high (Update: 3’6″ high) by 415 wide. 5 feet high is a bit curious, because it’s taller than the 3-4 feet high ribbon boards often seen elsewhere. I wonder if the boards will obstruct views from the lower concourse more than the already low-hanging second deck does. They only go from the end of the deck (Sections 200, 234) to the edge of the infield (211, 223) so at least the prime viewing areas won’t be affected. For those of you wondering about how ads and other information will be presented, consider that with few permanent signs remaining, ad space on both the ribbon boards and main scoreboards will be done on a sort of time-share basis. Sponsored promotions will appear far more prominently than before, which should lead to higher advertising rates by the A’s and the JPA/Raiders, who split revenue during Raiders games.
According to the Chicago Tribune’s 2014 visual comparison, each of the two new main scoreboards would place in the middle of the pack among MLB ballparks, though having two is something no ballpark can boast (nor should it). Recently there’s been a sort of Jumbotron arms race, with many displays less than a decade old being replaced by larger, crisper versions.
Yes, for once a key feature at the Coliseum will be superior to that at China Basin. However, the Giants have the scoreboard front and center, a much better placement than at the Coli. We all know what sits beyond CF in Oakland.
So say goodbye to this old relic, and hello to new technology at the Coliseum, which is always welcome.
One thing to keep in mind about all this scoreboard hubbub is that the A’s and Earthquakes (same ownership group) have been working on three different scoreboard projects in the last year: at Hohokam Stadium in Mesa, at Avaya Stadium in San Jose, and now the Coliseum. If there’s anything they’ll have a lot of experience with going into a new ballpark in Oakland, this is it.
P.S. (2:45 PM) - I checked with David Rinetti. He confirmed that the ribbon boards are 3’6″ high, so there shouldn’t be any obstruction issues. He also told me that the old scoreboards parts are being recycled, so they won’t be donated or auctioned off. Much of the original equipment has already been hauled away.