KBWF becomes Sports Radio 95.7

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The new KBWF homepage

So, how do you like ‘dem apples?

Entercom switched KBWF‘s format from country to sports radio today, though the station is only playing loops of clips and sports-related rock right now. The Sharks will come along for the ride, though it is unknown if the Sharks broadcasts will switch over from sister station KUFX starting tomorrow, or if there will be a simulcast for the time being. Either way, this is FANTASTIC news for the A’s and anyone who wants an alternative to KNBR. It’s pretty horrible for the country programming folks with the old format, though that’s the way the business works. This will also allow KUFX to hone on expanding its excellent ratings in the South Bay to the Greater Bay Area. It’d be a good idea for Entercom to figure out a way to strengthen signal south of San Jose, as that’s a weak spot for KBWF right now.

Update: Relevant links:

It’ll be interesting to see what other content is brought in. Entercom’s biggest sports property is WEEI in Boston, which like KNBR is an ESPN-affiliated (but not operated) station. I would not be surprised if some of the WEEI talent came to SF as part of the transition. Unlike former KTRB parent Pappas, Entercom has the resources and reach to take Cumulus’s KNBR head on. They also have the enough inherent corporate bureaucracy to make running a station serious drudgery if they want. I’m looking forward to it.

More from Susan Slusser at The Drumbeat:

If this station picks up Stanford and if the A’s ever get permission to move to San Jose, Entercom might have positioned itself well as a South Bay alternative to KNBR. In addition, the A’s and Sharks have fan bases that feel particularly under-served by KNBR, so that gives 95.7 FM some hungry listeners from the get-go.

Walker tells me that listener studies show that 80 percent of those who listen to the radio stay on the FM side and never switch over to AM at all. He and Entercom believe there are plenty of sports fans in general who are listening to FM radio and who are currently under-served. SportsRadio 95.7 FM is calling itself the biggest large-market all-sports station in the country.

“We’ll be talking A’s and Sharks, two winning franchises that aren’t getting as much attention as they could,” he said. “But we’ll also be talking Warriors, Giants, Earthquakes, SaberCats.”

One other observation. To Ken Pries, Ken Korach and Lew Wolff: This is a damned good Plan B. Stations that switch to sports radio tend to be stable there as the content is cheap and limitless. Well played.

Update 2:10 PM – The first programming announcement is the addition of KCTC-AM afternoon drivetime show “The Rob, Arnie & Sports Show” to the 4-6 PM weekday block. KCTC, an ESPN affiliate, is owned by Entercom.

59 Responses to KBWF becomes Sports Radio 95.7

  1. letsgoas says:

    townsend is from sd and a pads fan, he hasn’t been kissing the ass of the other team across the bay for the past few years making excuse after excuse for certain players to the point where you question his view points on the game.

    townsend is pretty anti sf and he’s made his feelings known in the past year doing a’s post games which is a good thing for a lot of a’s fans.

  2. Orenthal James says:

    His being a Padre fan and not schilling for the Giants doesn’t change the fact that he’s horrible.

  3. letsgoas says:

    and urban is any better? yeah that’s what we need a guy on the radio who makes up silly names for segments like the “unicorn hour” and make excuses for his “buddies” on the team.

    least townsend lets callers talk and express their opinions and doesn’t sugarcoat stuff like urban and most on knbr did and still does.

  4. Orenthal James says:

    When he covered the A’s, the man had vast knowledge of them. When Townsend was on KNBR he was as big of a suck up as anyone else on there.
    The last thing I need is that nasaly voice coming through my air waves. I want someone on there that knows the A’s ins and outs. Not someone who’s had a pre and post game show for two years with us.
    The A’s deserve better than that nerd.

  5. letsgoas says:

    ask a’s fans what they think of urban’s “aces” book about the big 3, horrible is the summary i’ve gotten over it from reading a’s fans thought over the years. this was even before he became a sf honk a few seasons back when he was given the post game duties on knbr weekends and failed at it. ask a’s fans about urban’s insiders and the stories he’s gotten from them over the years which many turned out false.

    last thing i’d want is a guy who kissed the ass of the team across the bay for years talking about the a’s. when urban left as the a’s mlb writer and lee took over, there was a cheer from me and probably many other a’s fans who got tired of urban treating the a’s as that “other team” he followed while his main job was to cover and pump up the other team here locally.

    i’d gladly take townsend who won’t kiss ass, hasn’t done so with the a’s during his year plus as the a’s pre/post game host. don’t know what stories you got on him on knbr but from the times i listened whether he cohosting with krueger or doing the morning shows during his last year at that station, he didn’t sound like one who was a suck up. course you’re gonn have to toll the company line while you’re at knbr but townsend wasn’t more of a suck up than urban has been there in recent years.

    add to that urban knows shit about other sports here locally. if he does, he certainly hasn’t done a good job of showing it during the times he’s filled in. you want a host who knows more than baseball and imo townsend blows urban out of the water in that facet.

  6. Orenthal James says:

    Anyway, at the end of the day, having this station is fantastic. I’m looking forward to seeing what the programing is going to be. I hope it’s a cut above the competition.

  7. Orenthal James says:

    Even though you’re the type of guy who probably thinks Don Imus was better than Howard Stern, let’s hug it out and rejoice that we’re getting out own station.

  8. letsgoas says:

    i don’t listen to etiher of them but if i did i would listen to stern.

    and yes just glad we can have an argument on who we want to have on finally our own sports station.

  9. Paige Faulkenberg says:

    I was stunned at the news. I want our team to be fairly represented. But I also don’t want our station to be what KNBR has become. It’s been like listening to those midwest stations where the homering of the team is just unbearable.

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