Sports Business Daily is reporting that internet retailer Overstock.com is getting naming rights at the Coliseum for six years, at $2 million per. Overstock has gone through many different ad campaigns over the years. The new one includes a new actress spokesperson, Caitlin Keats. Now I haven’t bought anything from Overstock in years, and I always found them more geared towards housewares and with a feminine edge. Buying naming rights to the home of the Black Hole is certainly a move away from that. I personally have nothing to say about the name change other than this:
Knowing that Overstock is pushing its O.co domain hard, Ken Arneson is trying out a bunch of new names. My favorite is the “O.co Liseum.” Squint hard enough and you might think it’s not commercial at all. Maybe not.