A Ticketmaster snafu last week probably spoiled the surprise, but it wasn’t much of a surprise anyway. The NHL today announced that Levi’s Stadium has been awarded one of the prime Coors Light NHL Stadium Series games on February 21, 2015. The game will feature the home Sharks and the much reviled, defending champion Kings.
When talks initially started about hosting a Bay Area version of the Stadium Series, the question was whether to hold the game at picturesque, touristy AT&T Park or at the newer, much larger Levi’s. In the end, size won out. Hopefully, what will also win out is the desire to curb needless theatrics.
The Valley isn’t San Francisco, and it definitely isn’t Los Angeles, though at its worst it aspires to be the latter at times. Last year’s game at Dodger Stadium had so peripheral things going on during and before the game (roller skating, beach volleyball) that it was perfectly – and perhaps ironically – emblematic of the California fan experience: easily distracted, ready to move on to something else if the weather’s good.
As the discussion was being had locally by the host Sharks, an uprising of support came from the South Bay to hold the game at Levi’s instead of AT&T, because the Sharks are a South Bay team, not just a Bay Area/Northern California representative of the NHL. While it’s unclear how many fans expressed this sentiment, since many of them are longtime season ticket holders, Sharks management had to hear them out and give their voices weight. It also doesn’t hurt that Levi’s Stadium is arguably considered the destination outdoor venue on the West Coast.
This time the game will be in a football stadium, which is set up to be congruent with hockey, so there will be less open space to worry about filling as there would be at AT&T. There should be enough casual interest to sell 68,500+ seats, though that will be borne out over time and with published ticket prices. The rich tech population should eat this novelty up just as they have 49ers seat licenses. Another huge sporting event, Wrestlemania 31, is scheduled for March 29.
With the announcement, all that’s left is to figure out how to theme it. I shudder to think of the marketing concepts. Nevertheless, I expect to be there with a bunch of friends. How about you?