The A’s hired Bob Rose in 2008 to be head of the team’s public relations. Rose handled many of the tasks you’d expect of a PR guy, handling inquiries directed towards ownership. He also occasionally wrote a blog called Clubhouse Confidential, which provided player profiles and reflections on the team during the season.
Today Rose was let go for reasons that were initially unclear. Then came this:
#Athletics let go PR man Bob Rose, will change position to “publicity and corporate communications,” incl dealing w/ local, state officials.
— Susan Slusser (@susanslusser) November 14, 2014
The PR department is already siloed to an extent for media relations and broadcasting, so it makes sense for the front office to have someone who can also work with public sector. For instance, the Giants have a 4-person public affairs group. The A’s currently have no group or person in that role. Ironically, Rose was the PR guy for the Giants in the lead up to the opening of China Basin.
It makes even more sense if you read into the move the need for a person to work in concert with counterparts at the Coliseum Authority (JPA) and/or the City of Oakland. Robert Bobb’s consulting group is going to handle much of the deal specifics on the JPA’s side, whether or not Coliseum City moves forward successfully. For large projects it’s common to draw up team org charts so that everyone understands their roles and responsibilities. I try to do that for every large project I work in my day job.
Does it mean that an Oakland ballpark is happening? Not yet. But this is a solid step in preparation for a ballpark.
P.S. – I’m curious to see if this affects media access among bloggers. I wouldn’t expect any big changes.