Oh that evil, horrible dynamic pricing!

Tomorrow, Giants fans who are not season-ticket holders will finally get the chance to buy postseason tickets. Because of the continuous demand on Giants games, the team was able to leverage its large premium season ticket base to sell out much of its postseason inventory. That was followed by lottery for other season ticket holders, and tomorrow’s lottery winners (general public).

Contrast that with the A’s, who have a season ticket base that’s less than half the size of the Giants’. The A’s started selling tickets to the public a week ago, which followed a multi-week postseason strip/season ticket sale campaign. A week in and there are still plenty of tickets available via the primary market (Tickets.com) for a potential Wild Card game and Divisional Series. Just now I saw two tickets for the Wild Card game in Section 217, Row 15 for $46 apiece. Groups of 4 tickets are still available for ALDS Game 3. StubHub is full of overpriced choices if you didn’t act quickly enough a week ago, and while the dynamic pricing model has raised prices a bit above the A’s published baseline prices, it’s not nearly the gougefest that some had feared.

Comparison of 2013 postseason ticket prices using A’s pricing tiers and similar sections at Giants games

When you compare it to what the Giants are doing, there’s practically no comparison. Even with dynamic pricing, A’s playoff tickets frequently come in at 1/2 or 1/3 the price of similar seats across the bay. Even though the events of this excruciatingly long road trip have dampened spirits a bit, there’s still plenty of enthusiasm for the team, enough that these playoff games should sell out if the A’s qualify for the postseason (with the possible exception of a Home Game 3 that may never be scheduled). The notable trend to me is how, just as with regular season games, the “value-priced” Plaza Club simply fails to move the needle.

I also included the Orioles prices since they’re a team with a much smaller season ticket base as of late. The O’s don’t practice dynamic pricing, so the face value price is pretty much it except for some tickets that the team is selling as a package food-ticket deal.

When compared to other teams, it’s all a pretty good deal for A’s fans.

4 thoughts on “Oh that evil, horrible dynamic pricing!

  1. The problem is that there are no seats at AT&T that are as crappy as the Plaza Reserved. I would’ve N/A’d that one for the Giants.

  2. What about for ALDS Home Game 2? Is availability similar to that of Game 1?

  3. Ah, one of (maybe only) perk of being an A’s fan, cheap tickets. On the morning tickets went on sale, I went in planning to get the Wild Card and a single ALDS game. I ended up getting seats of all available games because the prices were much cheaper than I anticipated. Due to Dynamic Pricing, bleacher seats at Giants/Dodger games this season have been more expensive that Plaza Infield seats at A’s Playoff games. I’m not complaining.

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