Levi Strauss snags 49ers stadium naming rights deal (Updated 1:45 PM)

If there’s one significant takeaway from the 49ers/Levi’s press conference today, it’s this: the “SF” on the Niners’ helmet remains a very strong symbol.

San Francisco Mayor Ed Lee deflected a question about the stadium being in Santa Clara instead of the city proper, talking about moving forward with the stadium as a regional solution. But it was 49ers owner Jed York and Levi Strauss CEO Chip Bergh who repeatedly emphasized the historical ties between the 49ers and the City, going back to the Gold Rush days. It’s a brand synergy that can only be borne of history, one that may not have been possible if the 49ers dropped the “SF” on the way south. This affirms Levi’s position as a strong sponsor of San Francisco teams – first with the Giants in 2006. That deal, which featured the prime arcade wall (replacing Gap’s Old Navy) marked the start of a growing presence in the sports world for Levi Strauss. Previously under the Haas family, Levi’s sports presence wasn’t nearly as large even though Wally Haas owned the A’s. So it’s somewhat ironic that Levi’s aggression in the market came after the Haases gave up prominent leadership roles in company, the company choosing to go with outsiders (Bergh is from Proctor & Gamble, Phil Marineau came from Pepsi) as debt and a changing market threatened the company’s very existence.

Rendering of Levi's Stadium with logo atop scoreboard

Rendering of Levi’s Stadium with logo atop scoreboard

Bergh also mentioned off-hand that the scoreboards, on which enormous Levi’s logos will be placed, will be 190 feet long. That’s 10 feet longer than the frame I informally measured a couple weeks ago. Interestingly, the logo may be slightly taller than the rim of upper deck. Couple that with the gaps in the upper seating bowl, and the logo should be plainly visible for miles around, especially at night when it is lit up.

At $220 million over 20 years, the revenue the 49ers and Santa Clara Stadium Authority will realize is very solid, behind only MetLife Stadium in New Jersey. That stadium is home to two teams. It’s less than the in-limbo Farmers Field deal, but that was also for two teams and would’ve involved more uses as a retractable domed facility. All in all, Levi’s is setting the bar for the Bay Area, including new venues for the Raiders in Oakland, Warriors in SF, and the A’s deal with Cisco. Cisco’s deal, negotiated in 2006, was for $4 million per year over 30 years in Fremont.  The argument that the A’s should get more with a San Jose ballpark is only strengthened by the news of the Levi’s Stadium deal.


Original post

The 49ers and Levi Strauss have scheduled a 11 AM press conference outside the jeansmaker’s San Francisco headquarters. While both sides are mum for now, multiple outlets are reporting that during the presser the two parties will announce a naming rights deal for the 49ers’ Santa Clara stadium.

According to the Silicon Valley Business Journal’s Lauren Hepler, the City of Santa Clara, which has to approve the naming rights terms, will make those terms public at 4 PM today.  The City Council/Stadium Authority Board is expected to discuss the terms in a special session tomorrow.

The presser will be streamed at 49ers.com/live at 11. This post will be updated as appropriate.

Update 10:45 AM – The Mercury News’ Mike Rosenberg has tweeted that the deal is $220 million over 20 years.

89 thoughts on “Levi Strauss snags 49ers stadium naming rights deal (Updated 1:45 PM)

  1. Levi’s, which was ran by former A’s owner Wally Haas Jr. himself, inks deal with the Santa Clara and the Niners, instead of the Coliseum….if that doesn’t indicate what pro sports is about today, I don’t know what does.

    I’m wondering what amount it would be…my guess $20M/year for 25 years.

  2. Appropriate pairing that lends itself well to a sturdy sounding stadium name.

  3. It’s too bad that Niners stadium didn’t have a roof otherwise they coud of called it the Dockers Dome!

  4. Will Sourdough Sam now be sporting 501’s? If so, that’s awesome 🙂

  5. I’m surprised one of the many tech companies didn’t jump in on those naming rights, given proximity in Santa Clara. I wonder what, if anything, this means for A’s move to San Jose?

  6. “Haggar Pants Arena”

  7. What, if any, other American stadia are sponsored by apparel companies? And for that matter, non-sports apparel?

  8. this is clear evidence, that corporate money can flow easily around the bay.

  9. Could it be that high-tech companies are just no longer interested in these naming rights deals? Apple Field, Adobe Stadium, etc would have been nice. While Levi’s is certainly a great selection, the stadium is smack in the middle of Silicon Valley. All we’re hearing lately is HP looking to bail on its own naming rights deal in San Jose and getting replaced by the software company owned by the same guy that owns the Sharks.

  10. David, I think that’s an overly simplistic view of the situation.
    In the A’s case, it’s much different. You have the guys with the money who are saying “Only in my backyard.” Specifically, Cisco. Will that change if a deal is struck to build something in Oakland? Possibly, but it won’t until that is a certainty. I get that Oakland backers are going to say “Cisco never said that.” Except that their actions have completely said that and their actions will continue to say that until it is 100% certain that San Jose won’t happen (which it isn’t).
    In Levi’s case, it’s the opposite. There is not going to be a deal in San Francisco because there isn’t going to be a stadium there. It’s either Santa Clara or not at all.
    Nothing is stopping an East Bay business from loudly, and proudly, shouting at the top of their lungs “We are pledging a naming rights deal that matches Cisco’s commitment should a stadium be constructed in Oakland.” Maybe not that directly, because that wouldn’t be good politics, but Clorox could easily say “We are interested in a deal similar to what other companies of our stature have committed for naming rights in other parts of the Bay Area, blah, blah, blah, lawyer speak and stuff.” Chevron, could as well. I don’t think there are really any other good candidates in the East Bay, but if there is they should speak up now.

  11. “$220 million over 20 years” is much less than I anticipated and much more than I though Levi’s was willing to pony up (it’s 1.4x there yearly net profit)….

    @ David – it’s clear evidence, that corporate money can flow easily to the right parts of the bay…. #WheresClorox

  12. I didn’t mean to turn this into a “crap on Clorox” thing. I have no doubt that if it is Oakland or bust, there will be companies that are willing to put up naming rights money, the question is “who and how much?”
    $220 over 20 is an average of $11M annually. (I do screw up cyphering from time to time, but I think this is pretty easy). That’s better than Cisco’s deal they agreed to for Fremont, which averaged $4M per year.
    I am trying to think of other clothiers that sponsored a venue. I can only think of Izod, in New Jersey. It makes sense for consumer brands to use stadium naming rights as advertising alternatives. Levi’s will get an instant boost in brand recognition, I imagine, by having their name on the latest and greatest stadium and one that will probably host the Super Bowl in a few years. How many Super Bowl commercials can you pay for with $11M in 2018?

  13. Of all the factors that go into negotiating a stadium naming deal, a company’s headquarters’ proximity to the actual stadium is fairly low on the list. East Bay, South Bay, Michael Bay… doesn’t matter.

  14. AT&T has stadium sponsorship in SF and San Antonio. Money knows no boundary.

  15. When the San Francisco AT&T deal was originally signed, it was Pacific Bell, a San Ramon based company with very strong ties to San Francisco (corp HQ for PaC Bell was SF for almost 100 years. I worked there in 1997 when the deal was signed and it was very much about supporting the City of San Francisco).
    When the San Antonio deal was signed, it was SBC, or the former Southwestern Bell Corp. Headquartered in San Antonio.
    Where the stadium/company is may not be the only factor, but it is a factor.

  16. Quite an unexpected choice for a naming rights partner considering the plethora of sponsorship options here in the Bay Area. At least its a local company, and not to mention that “Levi’s Stadium” sounds pretty classy for a corporate stadium name. Much better than some of the other examples we’ve seen over the years… O.co, anyone? See you at “the Net”?

  17. actually like that it’s levi that bought up the naming rights. the symbolism is there in terms of the history of the company and the name of the team, it’s a local business which was a given though, and i think levi’s stadium is a pretty good sounding name for a sports venue.

    a bit surprised the naming rights deal is lower than i thought it would be.

  18. Sort of related, I read an old Newhouse column today that quoted IDLF:
    De La Fuente predicts, boldly, that San Jose won’t get the A’s, territorial rights notwithstanding, and that Santa Clara won’t get the 49ers.
    1 down.

  19. Congrats to the Niners for landing Levis.
    @David, for once I actually agree with you. If somehow Oakland can (or could) get a stadium deal done for anyone (Raiders, A’s, Warriors), corporate naming rights would find the way. Now, who/how much is a completely different story, as is getting a stadium deal done (started) in the first place..

  20. @letsgoas: Totes. Levi’s and the 49ers sound good when you say it aloud. It looks good when you place their logos next to each other. It’s a nice pairing. I very much like the idea of Cisco’s bridge logo being featured somewhere prominent in Cisco Field. The columns of the bridge could glow in an alternating pattern or something. Anyway, even though I’d be equally as happy with a downtown Oakland ballpark, Clorox is not a name or logo I really want to see on a ballpark.

  21. @RM,
    perhaps Cisco could increase their naming rights amount: $200 million, $6 to $7 million per year for 30 years.

  22. I think it’s something of a missed opportunity for Silicon Valley to assert itself more in the region. Reinforces the perception of San Francisco as the primary hub. Hard to overcome that much history.

  23. As long as the A’s don’t end up like the no-name, empty Marlins Park, I’ll be cool. What a nightmare.

  24. the nationals and cowboys stadium still don’t have naming rights. why? those are two highly visible teams especially the latter and it’s been more than a few years now since those parks opened yet nobody has stepped up to land the naming rights?

  25. I will be the cynic here and will say that Levi’s will carry the naming rights through Super Bowl L in 2016, then get out of the agreement citing some economic reason by 2018.

  26. @letsgoas – Jerry Jones has said from the start that he wants the biggest deal he can get. That pursuit became somewhat moot when the Cowboys found they could rake in $200 million in annual profit from the stadium. Now the brand “Cowboys Stadium” is more powerful than any naming rights deal they can get, at least in the short term.

  27. I always just figured the Cowboys Stadium thing was a pride thing, like Yankees or Dodger Stadium. As for the Nationals? I figured the Nationals wanted to build up their value before committing to a 20 year deal since (God rest the Expos) the Nationals are treated as an expansion team.

  28. $11M a year is not horrible. If the A’s could get that, it’d be tremendous.

  29. Guess I’ve bought my last pair of Levi’s.

  30. I can see all of the possible headlines now, “49ers secondary gets pantsed at Levi’s,” “Mom jeans like performance for 49ers,” “Kap acid washed by Seattle’s D.”

  31. RM,
    while changing the Niners (hypothetically) to SJ or Silicon Valley may not have attracted Levi’s, some local tech company would have eventually jumped at the naming rights for the stadium.
    And while SF pols and Niners brass can talk up the historical links, lets not forget that almost all of NorCal played a part in the Gold Rush, not just SF (see the mercury mines of SJ).
    A name change for the Niners post 2020 is still possible IMHO, and Levi’s will (or should) have no problem with it.

  32. Auburn Hills is about as far from Detroit as SJ from SF. Detroit is third-world and the Pistons won’t change their name. j/s

  33. If you think about it all parties involved get something great out of the deal. Levi pays to advertise in a stadium that will probably hold up to 100+ events in a year at some point in it’s stadium life ,and the 49ers for locking up a strong stable international company that is based in the Bay Area.

    @letsgoA’s As for the Nationals no one in the Beltway wants to pay the 10 Million a year that team wants.

  34. Really David? Auburn Hills? What’s their pop again?..

  35. I wonder if there is a clause that escalates amount of the naming deal if the Raiders sign on as tenants?

  36. I’m curious if there was a clause in the Cisco naming rights deal that allows the A’s to renegotiate the price.

  37. My college-student kid, a huge 9ers fan, is mortified at the Levis sponsorship. Nobody wears Levis. Well, maybe his father and other old guys like that, but . . . .

  38. makes you wonder too whether the w’s already are talking about possible naming rights for any new arena they build. doubt very much oracle, how long is their deal with the arena right now, will re-up in the future either at the current location or any future arena considering ellison wanted to buy the team and some felt he was robbed of buying not only the w’s but another nba franchise in recent years.

  39. @LS – I’m certain it would have to be renegotiated, since the original agreement involved a huge swath of discounted land. That surely deflated the amount Cisco was going to pay the A’s for naming rights.

  40. Was that Frisco Mayor Ed Lee at the press conference? Why was he there? The stadium is not in Frisco. Frisco is not paying for the stadium. The 49ers have very few season ticketholders from Frisco. Lee is there so the 49ers can continue the charade of pretending the stadium is in Frisco. The Santa Clara name will be pushed aside and there will be very little mention of it in relation to the stadium. This is what Santa Clara taxpayers are paying for – the continued glorification of Frisco on their dime.

  41. @pjk: San Franciscans typically end their residence in the City when their daily life demands more space than a 1 bdrm apartment offers, so they seek more a more spacious abode in the suburbs. In this regard, the 49ers are as “San Francisco” as you can get. Another typical San Franciscan arc is hitting it rich in the late 90s, then buying a douchy loft in SOMA. For reference, see San Francisco Giants.

  42. Frisco gets the glory, the free marketing and the tourist dollars from the stadium. Santa Clara gets the bill, the traffic and probably a few beer bottles to clean up.

  43. Granted SJ Diridon happens and Cisco remains on board, I hope they go with Cisco Yards or Cisco Park or Cisco Ballpark. Cisco Field sounds much too similar to Safeco Field and Citi Field phonetically. If it were Cisco Ballpark, it’d be nice if it eventually becomes known as simply “the ballpark.”

  44. People, the press conference was held at Levi’s Plaza – IN SAN FRANCISCO. And if you didn’t notice, Santa Clara Mayor Jamie Matthews was sitting next to Jed York. Now, maybe if Intel or Applied Materials bought naming rights the ceremony would’ve been held in SC. OH FUCKING WELL.

  45. RM,
    Just out of curiousity: do you know if other companies wanted their name on the Niners stadium? It’s obviously Levi’s, but I have a hard time believing not one other Silicon Valley (or Bay Area) company wanted their name on the stadium. Perhaps a case of the Niners choosing Levi’s over others? Oh well, doesn’t matter..

  46. “Levi pays to advertise in a stadium that will probably hold up to 100+ events in a year . . . ”

    What are the other 90+ events other than NFL games? One bowl game, maybe one regular season college game, one or two concerts and . . . ?

    @pjk – Stop saying “Frisco.” That is a town in Colorado

  47. re: the press conference in SF …Still not seeing why Ed Lee needed to be there.

  48. Seriously. When you say ‘Frisco’ you sound like my uncle from Philadelphia.

  49. Frisco is often referred to as Frisco in other parts of the country. Not seeing anything wrong with it. When the Dolphins lost to the 49ers a few months ago, the Miami Herald headline was “Fins fail in Frisco” or something like that. When the Giants announced their departure from New York in 1958, the NY Daily News headline was “Giants to Frisco.” It’s a long tradition there.

  50. “It’s a long tradition there.”

    Yes but we’re here, not there. It is not a tradition here.

  51. @pjk – Then frankly, you’re blind.

  52. Plenty of people in the Bay Area say “Frisco,” just not certain demographics…

  53. How about calling San Jose “San Ho.” it’s like buttermilk. Either you like it or you hate it. On a side note, I once knew a sweet old lady originally from the island of Reunion. She lived in SJ but had the hardest time pronouncing its name. She’d say “Sen Josie.” It was very cute and I still hear that every time someone says San Jose.

  54. I’d rather refer to it as “Frisco” than “The City.” In my book, New York is “The City” – about 10X the size of Frisco.

  55. @pjk- Levi’s stadium is requiring only minimal public money. The RDA piece got thrown out once the state seized it.

    The Stadium Authority took on the loan for 850M because it is “tax sheltered”.

    In return, the 49ers are agreeing to pay 30M in rent plus any difference in debt service…..that means if the yearly payment is 50M for the Stadium Authority then the 49ers cover the 20M difference.

    Santa Clara covered their basis. Now because of the amazing sales of SBLs, luxury suites, and naming rights the loan amount has reduced to 600M that is about to be re-financed at a better interest rate.

    This was the best public-private partnership in NFL history and probably in U.S. stadium construction history. The city nor the county got fleeced…In fact, they got the deal of the century.

    Levi’s is smart putting their name on the stadium because of the fact the Super Bowl will be rotated there every 5 years. Plus people forget the College Football Playoff Championship game will end up there as well. Why?

    Because Levi’s Stadium is the only stadium in California with the weather, stadium, and metro area who can host it outdoors. The only other city who can hold a candle to Levi’s Stadium is University of Phoenix Stadium on the West Coast in general.

    Ed Lee is hanging out because their is a partnership between the 49ers and SF to host the Super Bowl.

    SF is the center of the region and is the best place to host the gala and events leading up to the Super Bowl by far. Santa Clara will get some events but not the the lion’s share and that makes sense.

    Look at Arlington and Dallas a few years ago, very similar situation.

    It is a great day to be a 49ers fan, I bought my license already and I am looking forward to opening day 2014!!

  56. I can understand why some Santa Clara County residents may view the naming of the new 49ers stadium with a known San Francisco based corporate moniker as furthering the new stadium’s identity with San Francisco. This is especially of concern, since the new stadium will owe its very existence to the taxpayers of Santa Clara, yet they will lose many direct/indirect benefits from the stadium’s location to a city some forty miles away. As a result, I put much of the blame on the South Bay corporate community for not being competitive enough in the naming rights bidding process to win a South Bay based moniker for the new stadium. This is the Same South Bay based corporate community that has not been forceful enough to put pressure on the Giants to give up their so called “territorial claims” to Santa Clara County, and thus the Giants are continuing to block the move of the A’s to San Jose.

  57. Let me get this straight, are some of you advocating for the team to be called the Santa Clara 49ers?

  58. Wow you have to scratch your head with some of these comments. Who really cares where one’s corporate HQ is located at. Better to have a stadium or arena that is named after a Bay Area company than one that is not. (O.Com based out of Salt Lake City.)

  59. Couldn’t agree more, Mike2. The last few comments make sense. Much of the garbage before that is delusional nonsense. I never fail to be impressed with how petty some can be with their strange brand of micro-provincialism.

  60. I enjoy calling S.F. “Frisco,” just to piss off the people who take it way too seriously. I figure it’s that or “Trust Fund Playground.”

  61. eb and I are singing the same song re: Frisco. It’s as if we’re not supposed to refer to the Sacred City by its unpopular, unsophisticated nickname. Well, tough. A couple years ago, I was in Pennsylvania and somebody told me I lived “In Frisco.” Nope, about 40 souths of Frisco. Besides, why spend 4 syllables stating the name of the place when i can do it in 2 syllables?

  62. I don’t like SF sports teams, but really enjoy San Francisco for its clubs, restaurants and quirky vibe. I have traveled all over the world and have had no problem saying “i’m from Oakland its close to San Francisco…” to people I meet. To each their own, but Frisco has never felt natural to me.

  63. I can’t think of two teams I despise more than the Giants and 49ers (especially the Giants, for trying to drive the A’s from the Bay Area) but I do like visiting the Bay Area’s second largest city. When relatives visit from the east coast, there’s really nothing to show them in San Jose but the Sharks and the Winchester Mystery House. Frisco? A different story altogether.

  64. San Jose has Falafel Drive In whic is of course THE best falafel in the friggin’ world. Imagine a FDI stand in Cisco Field… Happiness.

  65. you wonder with levi’s stadium opening next year how many events will take away from the coliseum due to having a newer large outdoor venue in the area.

  66. “you wonder with levi’s stadium opening next year how many events will take away from the coliseum due to having a newer large outdoor venue in the area.”

    How many non-Raiders/A’s events are there? The occasional soccer game or monster truck rally?

  67. Don’t look for much concert biz at Levi’s, given the planes overhead.

  68. “I never fail to be impressed with how petty some can be with their strange brand of micro-provincialism.”

    Some like myself are trying to show the hypocrisy of those who question provincial attitudes within the Greater San Francisco Bay Area market. Some think that it’s perfectly OK to have a San Francisco identity (I.e. team or stadium name) for a South Bay based team, but off limits for an East Bay team team to physically move to the South Bay. Other multiple same sport team markets do not have this provincial view. For Example, the NHL New York Islanders will be moving, when their lease is up in three years, from the Long Island suburbs(forty miles from NYC) to Brooklyn’s Barclays Center, within a few miles from the Rangers and Madison Square Garden. In addition, the Islanders will retain their New York moniker and will share the arena with the Brooklyn Nets. The Rangers have placed no geographical restrictions for the Islanders within the NY market. The fans of the Islanders also did not place any geographical restrictions for the locale of their new arena, provided that the new facility was relatively accessible to their Long Island fan base and was up to today’s modern arena standards. The Islanders knew that they had to move from their outdated Nassau Coliseum dump and agreed to move to a new state-of-the-art arena in an easily accessible downtown setting near the Long Island Railroad and multiple subway lines. Does this sound familiar? The Bay Area market sports scene should take a long look at this example from the Greater New York Area.

  69. and the Brooklyn Nets also spent about 5 seasons in NJ when everyone knew they were Brooklyn-bound. But a San Jose-bound A’s team playing in Oakland? Many will simply have none of it

  70. 1. KRAFT Fight Hunger Bowl
    2. Monster Jam’s a good candidate to leave.
    3. AMA Supercross could either move to Levi’s or add a date there.
    4. The California Clasico summer match between the Quakes and Galaxy will move from Stanford to Santa Clara.
    5. At least one international friendly soccer match annually.

    The concert outlook is poor. There are no big summer stadium tours this summer, and I’ve heard of no plans for anything next summer. The Stones just finished two dates at Oracle and HP in an all-arena mini-tour. Without U2 it looks quite bleak unless someone wants to put together a festival (not that we have enough of those with Outside Lands, this weekend’s Bottle Rock, and the typical stuff at Shoreline/Sleep Train).

    Other amateur games seem unlikely as well. The three college football teams don’t generate the ticket demand to justify playing even one game at a larger stadium. Neither does high school football. The exception is Santa Clara’s entry into the College Football Playoff system, which starts at the end of the 2014 FBS season. Semifinals are contracted for the next three years in other cities, and Cowboys Stadium will get the 1st championship game (which is not technically a bowl game) in 2015. Cities are starting to bid on future finals. My guess is that domes have the distinct advantage to host these games, partly because of experience and also because they’re turf facilities that can do quicker turnaround than a outdoor stadium which will probably have grass – and a sensitive tenant to the condition of that grass.

    That makes 5 non-NFL events + 12 NFL games (including playoffs) = 17. Any other “events” are small-scale affairs that involve club and field rentals or stuff associated with conventions. It’s good. It’s not Cowboys Stadium or Lucas Oil Stadium good.

  71. fyi OT, A’s fans: during the Giants broadcast tonight, Krukow and Kuiper just spent a full minute ripping apart the replay outrage the A’s suffered the other night. Started with this: Kuiper: You hear the news, mlb announced they’ve suspended replay. Krukow: Really? Kuip: No, but they should. Krukow: Yep. Then they mutually agreed that the umpiring mistakes took something very significant away from the A’s in that game. Bay Area baseball! (Frisco me no San ha zays.)

    • @xoot – I had just tuned in and caught that. Clever way of handling it. Though I thoroughly disagree with Kruk having ketchup on the Sheboygan brats. Blasphemy.

  72. FWIW, there is at least one big stadium concert tour — the Jay-Z + Justin Timberlake tour will be at Candlestick in July

  73. will you be wearing your suit and tie?

  74. Sid says:
    May 9, 2013 at 11:39 AM

    “Levi’s is smart putting their name on the stadium because of the fact the Super Bowl will be rotated there every 5 years. Plus people forget the College Football Playoff Championship game will end up there as well. Why? Because Levi’s Stadium is the only stadium in California with the weather, stadium, and metro area who can host it outdoors. The only other city who can hold a candle to Levi’s Stadium is University of Phoenix Stadium on the West Coast in general.”

    Weather? You do remember it’s cold and rainy here in January more often than not? Anyone remember the weather at those late-December Silicon Valley Classic games?

  75. Whatever happened to jk usa?

  76. Amy Trask has left the Raiders. Does it mean anything that the staunchest advocate for a new Oakland football stadium has left the organization? It probably does. The NFL needs public funds from Oakland – which it won’t get – before it can consider dipping into the $200 mill-per-stadium NFL fund. Mr. Rock, meet Mr. Hard Place. Last year’s secret meeting between the league and Oakland resulted in just a pep rally and the mayor handing out Raiders (and A’s) signs. Have to wonder if the Raiders are going to end up in Santa Clara and for how long.

  77. i didnt understand why ed lee was there. just seemed like SF trying to steal things from others and take credit for something he had nothing to do with.

  78. @letsgoas the coliseum rarely hosts outdoor events other than sports and monster jam anyway. so levi’s field wont cut into it health too much

  79. @groshawn: You may not understand the magnitude of the Super Bowl. Santa Clara alone can’t support it. Could Santa Clara? Sure. But the team still has the SF name and visitors want to go see SF, so SF and Santa Clara are splitting the responsibility. Check out Marine Layer’s Super Bowl post from last year:


  80. “Could Santa Clara?” should read “Could Santa Clara County?”

  81. PJK-

    Seems like most reports mentioned Trask as working behind the scenes for sharing the stadium in Santa Clara. Was she really the staunchest advocate for Oakland?

  82. …yes, I later read that she wanted the Raiders to share the 49ers stadium. But she also has touted the Coliseum site as having the best public transit. So now we have the 49ers not wanting to share a stadium with the 49ers and with little to no chance of getting a new stadium in Oakland. LA-bound, perhaps? I read something that said according to Facebook likes, the Raiders are the most popular team in LA and surrounding counties. The most-popular team in Alameda County? The 49ers.

  83. Marc Caputo ‏@MarcACaputo
    Dolphins stadium deal failed 57-43% in partial Miami-Dade results from cancelled election. Yes: 25,898: No: 34,780

  84. does la really want the raiders back and having that “image” brought back? still think in the end the chargers will be the most likely team to move to la in the near future.

    would the nfl than allow a second team from the same division of all places to play in the same city/venue as the chargers which the raiders would be.

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