Update 8 PM: This is how one of the field lounges was set up.
— Joey TheClub (@joeytheclub) August 29, 2014
Eric Young of the SF Business Times reported on a series of changes the Raiders instituted during the football offseason. In addition to a CRM solution from Salesforce (can’t believe it took until 2014 for this to happen), the team has also repurposed the baseball dugouts in hopes of getting some extra revenue. Dallas-like field suites at the Coliseum? Kinda…
“The Raiders have begun selling field level lounges. These seating areas, which can accommodate about 30 people and cost $30,000, are in the dugouts used by the Athletics during baseball season. Outfitted with tables, HD TVs and other amenities, the seating is among the closest to the field offered in the NFL…”
The Black Hole and its counterpart on the north end of the Coliseum are arguably the closest, lowest seats to the field of any in the NFL. That proximity has been used to great effect. The new field lounges start at either 30 yard line and end at the 10, plenty of space for 30 people and hospitality. It also helps that the suites are located along the Raiders’ sideline, the better to get a glimpse of players and coaches only slightly more than a first down away.
The dugout floor is set a foot or so below the field, so views from the dugout will be compromised. NFL guidelines place each bench between the 30’s. Since most players will be standing during each game, the suite sitters will be hard pressed to see through or above each bench to midfield or the opposite end zone. Fans in the first 8 rows of the lower seating bowl already have to deal with this. The temporary field level seats on the Mt. Davis side are set to start 3 feet above the field, so they’re an improvement. Photographers, media, and other non-game personnel usually populate the field’s outer sidelines, though not to the level of congestion as the benches. Of course, the HDTV’s will help make up for the obstructions. In the end it probably won’t matter. As SBJ’s Don Muret says:
— Don Muret (@breakground) August 28, 2014
The full $30k experience will come with breakfast with the team and personal appearances from Raiders greats, which fans will undoubtedly eat up. For the Raiders, it’s a good opportunity to find out if field suites are worth the expense of building into a new stadium in Oakland or somewhere else. Somewhat surprisingly, the 49ers bucked the field suite trend by not installing any at Levi’s Stadium. The Raiders would be best off putting in seats above the suites like the Cowboys have, since there would be no compromises. Here’s the layout of one of the AT&T Stadium field suites.
Good move? I think so. In the past the dugout was mostly used for access to the restroom and as a place for photographers to place their extra gear.
Now let’s let this spill over to baseball. Should the A’s incorporate suites like this (as in Texas, Cleveland, and Anaheim) at their new ballpark?