The rumor of networking/telecom company Avaya signing on to be the naming rights sponsor for the San Jose Earthquakes’ stadium launched nearly a month ago. Today it’s official. Avaya will having naming rights at the stadium at a cost of $20 million over 10 years. That’s about average for MLS stadia these days, though it pales in comparison to the $220 million, 20 year deal at Levi’s Stadium.
A few more details emerged that showed how complex the deal was.
- The cost of the stadium grew from $60 million to $100 million. Most of that can be attributed to adding features. Originally the stadium didn’t have suites, eschewing those for club-style seating down low. As interest in such an offering grew, suites of different types were added to the structure at field level. This is similar to what happened during development of SAP Center, which was also barebones until ownership injected more money to make it a better venue. The Quakes continue to say that excavation difficulties encountered in 2013 didn’t contribute to the cost hike, but I don’t believe it. That was a lot of time and effort used to get the site ready for construction.
- Quakes President David Kaval said that 40 to 50 companies expressed interest in naming rights, though that had to be settled after the 49ers squared away their deals in Santa Clara. Even with Levi’s being the much bigger attraction, 40-50 is an impressive number that shows how strong corporate interest is in the Valley. The 49ers and Quakes are partnering on hosting large soccer games at Levi’s in the near term, so there is crossover potential between the two venues.
- The new scoreboards are in place, coming right on the heels of the just-completed scoreboard for the A’s at Mesa’s Hohokam Stadium. In a couple months, work should commence on the Coliseum’s scoreboard project. The projects are getting progressively larger.
- Public stadium tours are taking place, despite the stadium remaining a construction zone. Tours take place on Thursday afternoons and require reservations. Note: No capri pants or exposed feet!
- According to a December Bizjournals article, about $10 million from the development of the iStar site in South San Jose will go into the stadium. That should help defray some of the upgrade costs.
— San Jose Earthquakes (@SJEarthquakes) November 19, 2014
The Quakes have been run on a shoestring budget for several years. Since the stadium had to be privately financed, it’s no surprise. Hopefully the stadium will boost revenues to the point where the team can get more marquee players, or at least playmakers in the midfield. Wondo’s not getting any younger.
Avaya Stadium still has some seats to install and some buttoning up to do. Regardless, there’s a lot to look forward to next spring. I’ll be sure to take in a few games at the new stadium. The Quakes finally have the home they have sought for so long. Maybe the A’s are next.