The Faustian bargain that is the Super Bowl has been covered here plenty in the past. As we get closer to the 49th version of the game in Phoenix Glendale, I’ll go into more of the events and activities surrounding the game. Santa Clara, which more or less knew that it was going to be the gameday venue and little more, has rounded up its own slate of events for Super Bowl week, after the official NFL list was already divvied up and given mostly to San Francisco.
Unfortunately, those events will cost $2 million and aren’t part of the $40 million fundraising budget. The big showstopper is a $1.2 million parade down Great America Parkway, set for January 31, the same day as the Pro Bowl. In Arizona the upcoming Pro Bowl will be held in the same venue as the Super Bowl. Sadly for Santa Clara, the corresponding Pro Bowl will be held in its most frequent locale, Honolulu’s Aloha Stadium.
Keep in mind that Santa Clara is waiving all sorts of taxes and fees in order to host the game. They may be able to make up the revenue through increased sales taxes and hotel bookings throughout the city. Chances are that like many other cities that “win” the event, they’ll be lucky to break even. Sure they’ll tout economic activity figures. Excuse me while I throw up.
Then join me in celebrating Santa Clara’s inclusion into a group of illustrious cities such as Glendale, East Rutherford, Pontiac, and Arlington. To paraphrase Drake, the NFL’s gotta have sidepieces all over the country too.
And to think there are some in Oakland who quixotically hang onto the dream of hosting a Super Bowl. Crazy.