Chicago-Milwaukee trip redux

Originally I had planned to be in Chicago through Sunday. Thanks to some work-related trip changes (this was entirely a leisure trip and it makes more sense than flying home and flying back to the Midwest during the week), I’ll be here through Monday. That last-minute change has allowed me to reshuffle my schedule while I’m here. Good thing I didn’t buy tickets too far in advance. Here’s my revised schedule:

  • Thursday, June 6, 7:10 PM – A’s @ White Sox. No promotion. Ticket purchased.
  • Friday, June 7, 1:20 PM – Pirates @ Cubs. Promotion: Cubs floppy hat (fishing cap), first 20,000 fans. Ticket purchased.
  • Friday, June 7, 7:10 PM – A’s @ White Sox. Promotion: Fireworks
  • Saturday, June 8, 3:10 PM – A’s @ White Sox. Promotion: 1983 White Sox T-shirt, first 20,000 fans [I loved the old logo BTW]
  • Sunday, June 9, 1:10 PM – Braves @ Brewers. Promotion: Carlos Gomez bobblehead

I realize that I haven’t followed up much on meeting up with the Chi-town faithful. I’m also in Milwaukee for Sunday night (what-what). Please reach out to me in the comments or via e-mail/Twitter and we can figure something out. See you at the yard.

Marlins Park

Note: For more pictures, check out the Flickr set I uploaded from the weekend. I’ll be doing this for all future ballpark visits. When I have time I’ll add old ones too.

View from RF corner at Marlins Park

View from RF corner at Marlins Park

Ever since the first indoor major league baseball game was played at the bold, brash Astrodome in 1965, purists have lamented the absence of character and quality in the domed game. Too loud, many said. Artificial, especially with the advent of fake turf. Aesthetics were brutally utilitarian because all of the early domes were multipurpose. Trading in difficult climates for air-conditioned perfection meant a lack of natural light and the regular smells and sounds of the outdoor game. In 1989, SkyDome took a big step forward with its retractable roof, even as all of the other dome elements remained the same. Eventually technology evolved to the point where there are now five newer retractable roof ballparks in Phoenix, Seattle, Houston, Milwaukee, and as of last year, Miami. The political side of how Marlins Park was built and funded has been well documented, so I won’t cover it here. Instead, I’ll focus mostly on the ballpark itself: how well it does hosting ballgames and how well it’s integrated into the neighborhood and city.

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View from near where I parked my car west of Marlins Park

I had driven 4 hours from Tampa to Miami in a beat-up rental, battling torrential (yet normal) rains along Alligator Alley. Marlins Park is set in Little Havana at the former site of the Orange Bowl. I could come here a thousand times and still be struck by the juxtaposition of this enormous, gleaming edifice dominating the landscape against low-slung, generally low-income housing. When the Orange Bowl was there it all seemed the fit – a rickety old stadium set among rickety old houses. There’s no worry about gentrification here, as Little Havana will have no trouble retaining all of its old charm and character. Great, inexpensive food from just about everywhere in Latin America abounds within a mile or two of the park. And the unique parking situation, carried over from the Orange Bowl, remains completely intact. Anyone driving through the surrounding neighborhood on game day will see a multitude of flag-waving residents luring cars to their yards with the promise of cheaper parking. The official garages charge $20, within a block it’s only $10. If you’re willing to go a block further, like me, you can find parking for $5. I found an older Cuban gentleman sitting on a chair next to his corner lot, and when he said parking was only $5 I was sold. Many of the yards are partly paved to accommodate cars so they’re prepared for this, and street parking is a no-go for non-residents, so cough up the $5 and walk the two blocks.

Triangular ramp at first base gate

Triangular ramp at first base gate

Two monuments commemorate the old football stadium: a painted column on the lower deck commemorating the old stadium’s history, and the arrangement of the distinctive “Orange Bowl” letters on the east side of the ballpark. It’s not much to show for all of the history the stadium has experienced as the host of a major bowl game and the University of Miami Hurricanes, but it’ll have to do. The ‘Canes have swapped places with the Marlins, playing their home games up north at Dolphins Stadium.

First pitch for the Mets-Marlins tilt was set for shortly after 4 PM, perfect for the retiree set. I had been told that there’s absolutely no reason to buy a walkup ticket at the box office. That assessment was proven correct as there were numerous scalpers assembled along the streets leading to the main plaza behind home plate, west of the stadium. $10 later (should’ve been $5) and I had a seat in the outfield at field level. Apparently the Marlins are giving away blocks of promotional tickets to get people in the park. On both Saturday and Sunday the tickets I bought were marked “promo”.

Main concourse

Main concourse

The plaza is certainly friendly enough, with lots of open space and numerous tents and stages set up most weekends. Saturday had a performance by Cirque after the game in the plaza, whereas Sunday had a large tent setup for a pet adoption drive. The tents and canopies helped soften up the plaza, which is flanked on the north and south ends by the concrete tracks that guide the rolling roof. The first time I saw those tracks in the original renderings I swore they were inspired by the USS Enterprise. Two restaurants are tucked into the street level facade, along with the team store and a cell phone outlet. The home plate gate is nothing to write home about, with simple gates leading straight to escalators that go up to the promenade (main level). The third base gate (SW corner) has a unique triangular ramp structure, perhaps the most elegant architectural element at Marlins Park. Its support columns are on the inside of the triangle, giving the appearance of the segments floating in mid-air. Unlike most other stadia, the ramps had limited access. The club, suite, and other premium levels were not accessible from the ramps, which was perhaps the first indicator of Jeff Loria’s disdain for the regular fan.

Outfield at Marlins Park

Outfield at Marlins Park

Neither gate has much in the way of a grand entrance into the concourse. It felt like entering a mall through one of the side entrances. Once inside, however, the space opened up fully and looked magnificent. Wayfinding signs were set just so, and the place had a very museum-like quality to it, precise yet inviting (fitting considering Loria is an art dealer). The promenade was at least 40 feet wide everywhere, with the concourse floor covered in a colored, textured surface resembling terrazzo. Regions of the concourse were color-coded in bright primary colors. Strangely, even though the Marlins adopted orange as one of its main colors in its image revamp prior to the opening of Marlins Park, there is precious little orange inside the stadium. Concourses, walls, and tiles are blue, red, yellow, and green. Everything else is museum white. Teal, the team’s former main color, has been banished. Loria left the garish treatment for the lime green outfield walls and the ever controversial home run scuplture by Red Grooms, a painted steel ode to sealife that resembles the backdrop of a pinball machine.

Seating bowl from center field

Seating bowl from center field

Concessions are surprisingly ho-hum. There is a “Taste of Miami” food court area, and a concessions stand in right center serves up pressed Cubano sandwiches, but everything else is fairly standard, uninteresting fare. Although pre-made, the Cubano was better than I expected. There’s no carvery or wok station like Target Field. There aren’t even any portable grills for fresh hot dogs, or a single permanent grill like the Saag’s stand at the Coliseum. It’s not just that the grill provides a better tasting sausage, it also contributes to the ballpark atmosphere via the wonderful aroma of grilled hot dogs, Italians and brats. Without that element, the air inside smelled a little too clean and conditioned. It felt  arena-like.

With food and beverage in hand, I passed up my seat beyond the bullpen in right and looked for the best sneakdown opportunity I could find. I found one in section 3, about 15 rows up from the RF line. Pretty much everyone was sneaking down at some point, and I had no idea why the hundred or so people sitting in the upper deck were still there. After the sandwich was consumed I walked around the full length of the concourse, which has a view to the field from every section including center field. An enormous Budweiser bar stands in center and was quite popular. The Bacardi bar on the other side looked downright desolate, despite both having many of the same offerings. If anything the Budweiser bar benefits from being backed by the huge glass curtainwall doors in left field. The doors and roof weren’t open as there was some rain in the forecast and the temperature was 86 degrees outside. (By the way, the beer selection at Marlins Park is terrible, as one would expect from South Florida.)

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A good look at how the roof column and truss system is put together, cutting into the seating bowl

A long escalator in left took me to the upper deck, which was depressingly empty. For both games, only a single concession stand was open. I saw directly behind home plate in the fourth row and liked the view (and the A/C effectiveness) better than at Minute Maid Park. The Marlins chose to stack most of the luxury suites behind the plate, with only a handful along the baselines at club level. That makes the first row of the upper deck behind home plate roughly five stories above the promenade, a somewhat common Populous practice these days (Progressive Field, Busch Stadium). The cantilever of the club and upper decks is not particularly dramatic, so it doesn’t feel very intimate despite the relatively low seating capacity (37k). Regardless, the upper deck didn’t have bad seats, and there didn’t seem to be any obstructed views. There are huge columns that interrupt the upper reserve seats down the third base line, but there seemed to be enough space to prevent obstructed views.

Those columns probably made the roof system a lot cheaper to build, as a much shorter than usual truss system was constructed. The roof itself is similar to those at Safeco or Minute Maid, a two-way multi-panel rolling structure that retracts to one end of the stadium (in this case, behind the first base line). The roof is tilted slightly from north to south, and the ceiling panels are steel, which contributes mightily to a serious amplification effect. Even though there were less than 20,000 at both games, when they got loud it sounded like 40,000 thanks to the roof. This effect was needlessly enhanced by the extremely loud PA system, which Fangraphs’ Wendy Thurm (@hangingsliders) complained about bitterly on Sunday. Worse, the PA had the most unconscionable practice of playing piped-in boos over the loudspeakers when the Mets homered. The sound was unmistakeable as it sounded like two or three guys booing into a microphone. No way that was the crowd. The PA certainly didn’t lend any organic crowd feel to Marlins Park, that’s for sure.

The Clevelander after the game

The Clevelander after the game

I didn’t have access to the club levels so I can’t comment on what goes on there. I did check out The Clevelander in left field after the game. A branch of the popular South Beach bar, The Clevelander has very expensive tickets ($50 seats, $30 SRO) during the game, but has free admission after the game. I followed much of the younger crowd to the club and marveled at how perfectly Miami the setting was inside a ballpark. DJ? Check. Dancers? Check. Full bar? Check. Pool? Check. Multiple lounge areas and a patio? Got that too. The Marlins and The Clevelander have to make an extra five figures just by having the place open after games. It’s not for the purist, but for the casual fan, it’s a must-see.

Despite the convertible nature of today’s dome, any domed ballpark has to be judged differently from open-air parks. The ability to control the environment is simply too much of a factor to compare fairly to open-air parks. As it stands, Marlins Park reminds me of a brand new Rawlings baseball, fresh out of the box. It needs to rubbed up with a little mud. It needs some character. Perhaps if the team didn’t go bust in 2012 and there was some carryover to 2013, I could describe the feel more positively. For now Marlins Park is a place with a good bones, waiting for a good team and a good crowd to arrive.

Panorama from upper deck

Panorama from upper deck

A quick visit to Tropicana Field and the Tampa Bay market’s problems

If you’ve never visited the Tampa Bay Area and you know little about the market, you might be inclined to think that St. Petersburg is an excellent, central location to place a ballpark for the Rays. Tropicana Field is roughly 30 miles from the northern end of Pinellas and Hillsborough counties and 30 miles from Sarasota, whose separate MSA (Bradenton-Sarasota) holds another 688,000 residents. All told that 3.6 million citizens in the eight-county group is often considered a better representation of the full market than what we usually read in the media or in studies. It’s roughly 120 miles north-to-south and 50 miles east-to-west, plus the bay to displace it. By comparison, the nine-county San Francisco Bay Area is around 150 miles north-to-south and 50-70 miles east-to-west, certainly larger in area by not appreciably given the diminishing rural population at the fringes. One key difference is that the SF Bay Area has twice the population, 7.2 million. And in its oft-criticized yet mostly functional public transportation system, the San Francisco Bay Area has a secret weapon that Tampa Bay doesn’t have, one that could really help fans get to a ballpark more easily. Even if only 20% of A’s fans make it to the Coliseum via BART, having that option removes some friction because there’s always the option not to drive.

Tropicana Field looks central in this view

Tropicana Field looks central in this view

Local pols in Pinellas and Hillsborough counties are trying to put together a regional transit coalition that would widen some key bridges and construct a light rail system. Something like BART would be far too expensive in this era, which is a big reason why you see light rail being deployed in emerging metros and not electric third rail systems like BART. Even if they are successful, the place would have to become much more densely populated to properly support a major league team on a 2.5 million season attendance clip (30k/game). St. Petersburg is particularly not dense, with an area slightly 25% larger than the City of San Francisco and less than one-third SF’s population.

With so many numbers and issues swimming around in my head, I took some downtime while I was in the Tampa Bay area to properly drive around and get a feel for the market – as good as I could for several hours. I stayed a night near the St. Petersburg-Clearwater airport. The hotel was across the way from the Carillon business park, touted last year as a potential Rays ballpark site. The site was close to equidistant from downtown Tampa, St. Pete, and Clearwater, which should have made it convenient for about 2 million of the region’s population. Alas, the concept died, leaving Rays owner Stuart Sternberg still pining for Tampa and St. Pete Mayor Bill Foster shutting down any talks with the rival city.

Friday night I stayed in the Westshore area of Tampa near the airport. Westshore is at the eastern end of the Howard Frankland Bridge, the non-toll span of I-275 that carries the bulk of the traffic between Tampa and St. Pete. It’s where you can find Tampa International Airport and Raymond James Stadium. 5 miles west of downtown Tampa and Ybor City, it’s as close as you can get to being in St. Pete while actually being in Tampa. Around 5:30 I was trying to figure out what to do. The Rays were in Cleveland, and the only Florida State League team hosting a game was Dunedin, several miles north of Clearwater. A trip that normally would take 30 minutes was advertised as taking 50 minutes due to the rush hour commute, so I decided to pass. Pinellas County is notorious for having few freeways, making commutes in much of the peninsula much like crosstown commutes in San Francisco – slow and arduous. Thankfully, Cigar City Brewing was closeby so I could work on my beer appreciation.

Saturday morning I took the 20+ minute drive to Tropicana Field. Before I got there, I drove through a rather depressed neighborhood north of the stadium. Notable businesses nearby include a government health clinic, U-Haul truck center, and a strip mall with a check cashing shop and a dollar store. No event was being held at the Trop, but there were cars in the parking lot so I parked and went to the entrance to take a look.

Ebbets Field? Um, maybe not.

The security guard was nice enough to let me take a few pictures of the rotunda

Tropicana Field, formerly known as the Florida Suncoast Dome, was built without any specific guidance by a MLB team, and it shows. It opened at the end of the static dome era, a year after SkyDome (now Rogers Centre) dazzled fans with its moving roof and other technology. It has a moat around the outfield exterior and a rotunda that was added to resemble that of Ebbets Field. Sadly the rotunda looks more like a library foyer than the inspiration. It’s the main entrance to the stadium, as most of the parking is on the east side of the Trop. I couldn’t go any further than this, which is unfortunate as I would’ve like to take some new pictures of the main concourse, which reminds me of an 80’s mall arcade without the carpet.

Gate 1 at Tropicana Field

Gate 1 at Tropicana Field

Inside, Sternberg has done about as much as he could to put lipstick on this pig. There’s lots of color everywhere. Party boxes were placed down each foul line to cut into the foul territory. Astroturf was replaced by more grass-like Astroturf, which somehow looks worse on TV than the old stuff due to its weird sheen. Tarps were placed in the upper nosebleeds to reduce capacity, and like the A’s it hasn’t helped attendance. Little has worked. The atmosphere is still dreary, the catwalks still strange and frustrating. Sternberg wants out and he has reason to want out, but the alternatives are not cheap or easy. No city is going to build the Rays a ballpark for free, including cities outside the market. The team is stuck at the Trop until 2027 unless Sternberg chooses an expensive buyout after 2017. Plans to turn the Trop into a redevelopment zone have gone nowhere. The Rays are in an arguably worse position than the A’s stadium-wise, since the Rays are bound by the lease and Sternberg can’t formally speak to Tampa about new digs.

Worse, it’s easy to get the sense that as far as baseball goes, the Rays have to fight just to be recognized in the region. Despite their recent World Series appearance and multiple playoff appearances, the team has to compete with 4 Florida State League teams in the market, and the Yankees, who have a radio affiliate and their spring training facility in Tampa. Plus there are all those other Grapefruit League teams quenching any early baseball thirst in March. Maybe the Rays would have a better chance if there wasn’t as much competition. A new ballpark could help as long as the franchise wasn’t saddled with debt. No wonder then, that Bud Selig hasn’t exactly pushed hard on this one. That M.O. sounds familiar…

Is your city disrespected? Nobody cares.

After Tuesday’s Game 2 of the Bay Bridge Series, CBS Sports national baseball writer Jon Heyman jostled the hornets nest that is the Oakland faithful with this tweet:

That brought a furious wave of replies, including some by current A’s players such as reliever Sean Doolittle.

Of course, numerous fans came to the defense of the Coliseum, citing certain sightlines that are better than at AT&T Park (only a few) and the more raucous crowd. I tried to sum up the general sentiment with this tweet:

Now let’s set the table for the discussion to follow. This is Newballpark.org, after all.

  • The Coliseum is, in fact, outdated and a replacement is needed for the long-term viability and competitiveness of the franchise.
  • The long-time, hardcore fanbase has stayed loyal thanks to not being priced out of attending games, despite ownership’s general indifference towards them.
  • Attracting casual fans to games is difficult unless the team is playing extremely well (sometimes) or the opponent is a good draw (Yankees, Giants, Red Sox).
  • The experience of attending a game is not luxurious in the slightest, but it can be very energetic and entertaining.
  • Fans debating about the future of the Athletics mostly squabble over the site of the next A’s home, whether it’s in Oakland, San Jose, or elsewhere in the Bay Area.

Heyman’s uninformed opinion is sadly reflective of much of the East Coast (Northeast) media, which still holds onto the notion that in the Bay Area, San Francisco is “The City” and everything else is a satellite orbiting around it.

Nevermind that Oakland has undergone significant upheaval over the last several decades, or that San Jose has grown to become larger than SF. San Jose remains sleepy and banal, Oakland dangerous and difficult. It takes more than a generation or two to shake a reputation, especially when there are forces at work to maintain certain aspects of that rep (crime, politics, growth policies).

A look back at Frank Deford’s 1968 Sports Illustrated article shows that things haven’t changed that much in terms of perception from the outside. It was during that era that the other Bay Area cities started to puff out their own chests and brandish their own civic pride. That pride led to Bob Nahas getting the Coliseum complex built. It also fomented a backlash against SF, according to late Warriors owner Franklin Mieuli:

“Now, everybody’s thinking is reversed. People feel they must swallow local pride to come to San Francisco. Or they’re indignant. You know, ‘Why the hell should I have to go to San Francisco?’ People come from halfway around the world, breathless, to get to San Francisco, and the people around here are annoyed if they have to go 15 minutes.”

After 45 years, much of the country and the world doesn’t know about this, and more importantly, they don’t care. New York and Chicago have had more than a century to build rivalries among boroughs or along north-south divides, and there’s plenty of documented historical support to back them. Allowing the Warriors and Seals to carry the generic “California” or “Golden State” monikers only steeled Oakland’s collective resolve. Defenders of cities can scream to the high heavens about their town being disrespected. Most casual observers have little empathy when other issues take greater import. Outsiders don’t know that these days, the only true satellites of SF are the Peninsula and Marin County.

Yet the lion’s share of tourist attractions and cultural resources remain in SF. Since the 60’s Silicon Valley become America’s (and the world’s) tech capital, and Napa Valley became the American focal point of the wine industry. Tract homes replaced farms and fields. Ever-growing freeway systems and disorganized public transit systems were built to meet citizens’ needs.

During the decade from 1972 to 1981, Oakland teams won six championships: 3 by the A’s, 2 by the Raiders, and 1 by the Warriors. None really changed much for Oakland as a city, though it did solidify the teams’ fanbases to various degrees. Even when Al Davis took the Raiders to LA, Oakland officials plotted for years to lure him back – and they eventually did.

Oakland has garnered exactly one title since Al left and none since he returned. If the point of having teams winning championships is to build civic pride, the luck hasn’t been on Oakland’s side. Is there anything that can be done to correct long-held misconceptions? Probably not – at least not immediately. Civic leaders can try to build a ballpark or arena downtown, and most have used forms of redevelopment to remake rundown parts of their cities, often with mixed results. Sure, there’s a nice ballpark in Cleveland, but it’s still in Cleveland. The new ballpark in Miami has done little to change the prevailing notion that it isn’t a baseball town. Phoenix has both a ballpark and arena, but outside of events at those venues people would rather go to Scottsdale.

Al Davis, in the 60’s light years ahead of his peers and others in terms of strategizing football, proved sagelike when it came to thinking about cities in the Deford article.

“Haven’t we passed the point of who is Oakland and what is Oakland?” he asks. “Too many people are still living on local color. They can’t see past the Golden Gate. They keep telling me: ‘Hey, we showed those 49ers.’ I have to say, ‘Look, can we show Green Bay? They’re the epitome of football. Green Bay, not San Francisco.’ “

Then again, what happens when the champion IS San Francisco?

P.S. As for the Coliseum, I figure I’ve written about it ceaselessly for 8 years. The issue is really up to MLB at this point. Does the Lodge want to force “progress” via a new ballpark that will inevitably price out many of the fans who currently are a big part of the A’s image? Is the status quo fine for now until whatever form progress takes is fully formed? And who will foot the bill for the Coliseum’s replacement? The bitter truth is that MLB doesn’t care much for the $12 fan, preferring to kick them to the upper deck corners where The Lodge thinks they belong. If someone protests, The Lodge can simply point out that the A’s pull in $30+ million a year in welfare and that Oakland fans should be grateful they still have a team within city limits. Progress, however it comes, will satisfy some and alienate just as many. Unreserved bleachers will become $20 reserved seats. Tailgating opportunities will be reduced. Section 317 will be much higher. At the same time there will be myriad improvements. A beautiful field throughout the whole season. Less foul territory (the most spun thing among A’s fans ever). Facilities that will make marquee players want to stay or sign as free agents. Functional scoreboards. Better food on the concourses. I have seen these things, I have experienced them, and they are good. In the end, it’s as much a choice for fans as it is for MLB. If we’re priced out of the seats that we currently have, how do we react? Do we swallow the higher prices? Go to fewer games? Pick worse sections? There is a price for all cities to be major league. In one way or another, everyone pays for it.

Angel Stadium of Anaheim

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Angel Stadium during the early May-laise.

People ask me all the time if the Oakland Coliseum could ever be converted to a ballpark the same way Angel Stadium was in the mid-90’s. My reply is always the same: No. The secret to why the Angel Stadium conversion worked is simple. It was a ballpark from the beginning. The Coliseum started out as a football stadium that was converted to serve as a ballpark, whereas Angel Stadium (nee Anaheim Stadium) went through the opposite transformation. Anaheim’s case was that of an appendage that could be discarded. Oakland’s was the case of a round peg fitting into a square hole.

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Pleasant pregame environs in Anaheim.

Completed in 1964 1966 at Gene Autry‘s behest, Anaheim Stadium was arguably a more Californian vision of a modern ballpark than Dodger Stadium to the north. Parking was and still is smoother and more efficient than in Chavez Ravine, and the site is close to three freeways (5, 57, 55, 22). It had somewhat remote views of the San Gabriel Mountains.  Other tourist attractions like Disneyland and Knott’s Berry Farm a stone’s throw away. Like Dodger Stadium it had low wall and wraparound lower deck in the corners. The biggest difference in Anaheim was the wider-angled bowl, which made the neck-craning effect more severe down the lines but significantly reduced foul territory in the process. When the Rams vacated the Los Angeles Memorial Coliseum for Anaheim in 1980, Angels fans got their own version of Mt. Davis – a complete enclosure of the stadium and Candlestick-like foldout seats in right field.That made the capacity of the stadium a cavernous 65,000, with little hope of filling that on a regular basis during the 80’s. The Rams only stayed at the football-expanded Big A for 15 seasons, after which native Missourian Georgia Frontiere took the team to St. Louis. That gave Disney, which assumed control of the franchise in the mid-90’s, the opportunity to remake the stadium the theme park-like manner one would expect of the company. A man-made rockpile was placed in center field as the focal point of the renovation. The iconic “Big A” structure which once dominated the outfield stayed in the parking lot, to many fans’ chagrin. Walls inside the stadium were given a sand color with red accents while the plazas outside the regular concourse were freshened up to hide the numerous ramps and exterior concrete. A Metrolink (commuter train) station was added at the outskirts of the parking lot, providing an alternative to driving and parking.

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The distinctive albeit kitschy outfield

Walk into the Big A and you can see why the conversion worked. If you squint a little, you can see the same main seating deck layout as the one found at Camden Yards. In both places, the field level deck is split into two, with the concourse set around row 23 and a back seating section (in Anaheim known as the Field Terrace) providing 10 more rows of seats. A club level with eight rows rises above the Field Terrace, and suites are tucked behind the club seats. Above the premium facilities is the upper deck, which is also split into lower and upper tiers. The arrangement proved so successful that it was used in Baltimore and at the new Busch Stadium. Not bad for a stadium that will turn 50 next year.

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Club/suite concourse

Yet there is a sense that, despite how good the bones are at the Big A, it’s falling behind the rest of baseball. Most of the work completed by Disney in 1997 focused on getting rid of the football seats in the outfield and the creation of multiple club facilities in the regular bowl. Arte Moreno even moved the writers’ press box from its prime location behind the plate to down the right field line. Even with the various incremental improvements, it’s hard to get past the main deficiency within: the concourses are narrow and are disconnected from the action. That’s a problem at both Busch and Camden Yards as well. At Busch, the Cardinals chose to punch large holes in the upper half of the field level to provide some views from the concourse. Don’t get me wrong – I’d switch the Coliseum for the Big A in a heartbeat – but in the face of the continuing evolution at Dodger Stadium, Moreno’s going to push hard to create an optimal environment for the Angels and fans.

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Knothole Club, the only indoor restaurant on the club level, is way in the right field corner

A few weeks ago I took in a game in the club level, which has wait service. Cheap bastard that I usually am, I usually bypass such options at a ballpark. Since this was on the company dime, how could I resist? The loaded chicken nachos I had weighed 5 pounds and felt like it half-finished in my subsequently unsettled gut. The concessionaire is Aramark, and if you’re wondering if things improved by going to a bigger, richer market, they didn’t. Aramark provides tiers of service and options, so I know they’re better than this. Still, it sure seems like competitors like Centerplate are eating Aramark’s lunch, so to speak. Beer selection is also wanting, easily the worst among the West Coast major league parks.

When Moreno took over the team after the 2002 World Series victory, he grew the fan base by lowering ticket, concessions, and beer prices. Already the family-friendly alternative to the Dodgers, the Angels quickly jumped beyond the 3 million attendance mark annually and stayed there for years to come. Moreno’s hunger for a World Series of his own and to compete head on with the Dodgers fueled huge free agent purchases, including Vlad Guerrero, Torii Hunter, and Vernon Wells. Moreno never quite got the brass ring, which led to the bat-oriented spending spree of the last two seasons, Albert Pujols and Josh Hamilton. The Angels’ payroll this year is $137 million, not including whatever pitching acquisitions they have to make at midseason if they decide that they want to chase the pennant despite their awful April. Even though the franchise is bolstered by a $150 million per year TV contract with Fox Sports (that’s as much as the A’s make from ALL local revenue sources), they continue to raise ticket prices well beyond what would be considered affordable.

Like the A’s, the Angels are hurtling towards the end of their lease, this one in 2016. There is an extension that could keep the team in Anaheim until 2031, but no one expects Moreno to pick up that option unless some additional, major changes are made at Angel Stadium. Moreno has been quiet on the prospects for Angel Stadium or a new ballpark somewhere in the area. Tensions between him and the City of Anaheim over the team name have calmed. Chances are that if Moreno wanted a new ballpark, he’d have to make it happen at the current 100+ acre site. With redevelopment’s dissolution, there’s little available in the way of public financing. Even in 1997, the $117 million renovation (a huge success compared to the Mt. Davis debacle) was 82% financed by Disney, with the public portion already paid for. There’s enough goodwill to do another major renovation along the lines of what the Dodgers did during the offseason, but Moreno will have to pay for it himself. If he wants to talk about a new ballpark, the only site outside Anaheim that could remotely support it is the City of Industry site being pitched for a NFL stadium. Talk about that came and went quickly last year. AEG’s downtown site has also been pitched as a relocation spot, but a retractable baseball dome is so highly incompatible with AEG’s plans that it’s hard to take such an idea seriously. If Moreno has designs on a park elsewhere in the market, he’s being very coy about it.

The Angels’ future is secure thanks to their whopping TV deal and their solid fanbase. The franchise is worth well over a billion dollars at this point (thanks Dodgers) and there’s little reason to leave Anaheim. The stadium could benefit from revamped clubhouses and improvements to the rather barren club/suite level. In right field is the oft-forgotten Exhibition Center, a 29,000 square foot space that would probably be better used partly as a baseball museum that could attract fans 365 days a year. Moreno could spend $100 million on such changes, with some development rights to the land as the City’s contribution, and the ballpark would be roughly on par with Dodger Stadium, if not the newest parks. That fairly modest investment from both sides should keep everyone happy for decades to come, pennants and World Series trophies notwithstanding. Is that enough for Arte Moreno? Only he knows.

SJ Giants CEO forgets that they’re part of S4SJ lawsuit

The Merc’s Internal Affairs folks probably got a chuckle last week when Dan Orum, the San Jose Giants’ CEO since 2012, sent the paper an email criticizing them for their coverage of the Stand for San Jose lawsuit. After Orem’s missive, IA decided to look into the case to confirm Orum’s suggestion that the team was not a plaintiff in the suit. Turns out that the Giants were an original plaintiff in the lawsuit, which has everyone scratching their heads about what Orum’s intent was.

Orum became CEO of the Giants only six weeks after the lawsuit was filed, so unless someone forgot to give him a memo or two, he should be well acquainted with the basics of the case. He was brought in to beef up sponsorships, and he may be running into resistance by local South Bay companies who are rightly confused about the little Giants’ role in the case. If Orum could somehow distance the team from the lawsuit, companies could be less reticent to commit. Of course, the paper had to go and muck that up. The SJ Giants are already in a tough spot trying to get breaks on a lease extension at Municipal Stadium, similar to the A’s current situation in Oakland.

Thankfully the lawsuit will be underway shortly, so there’s hope that much of the confusion (and frankly, obfuscation) will be cleared up through the normal legal process. As the teams and public entities continue talks into the offseason, we’ll see which parties want to be partners and which ones prefer to be adversaries.

Chicago-Milwaukee trip

The flights for the Chicago-Milwaukee trip have been booked. Barring any unforeseen changes, I’ll be flying in Wednesday evening, June 5th, coming back June 9th. Here’s the game itinerary:

  • Thursday, June 6, 7:10 PM – Phillies @ Brewers. Promotion: Harley Davidson Crew H-D night.$18 upper deck ticket + free admission to Harley Davidson museum. 
  • Friday, June 7, 1:20 PM – Pirates @ Cubs. Promotion: Cubs floppy hat (fishing cap), first 20,000 fans
  • Friday, June 7, 7:10 PM – A’s @ White Sox. Promotion: Fireworks
  • Saturday, June 8, 3:10 PM – A’s @ White Sox. Promotion: 1983 White Sox T-shirt, first 20,000 fans [I loved the old logo BTW]
  • Sunday, June 9, 1:10 PM – A’s @ White Sox. Promotion: N/A

It’s sure to be good times. If you live in either the Chicagoland or Milwaukee areas or happen to be passing through, let me know and we can have a chat over a beer (or several).

Might as well dream big

Coliseum City strikes me as the City of Oakland’s equivalent of playing a big lottery like Mega Millions or Powerball. The chances are infinitesimal at best, yet they can’t win if they don’t play. So they’re putting in a few million dollars to get some studies done in hopes of a lot of circumstances falling very neatly for them to keep the three current tenants at the Coliseum complex.

Never was this more evident than in the Oakland Planning Commission meeting on Wednesday, when the City gave more details on the plan. It’s expansive, to put it mildly.
  • 68 – 72,000 seat NFL stadium with 1.8-2.2 million square feet of space, covering 12.6 acres
  • 35 – 39,000 seat ballpark with 1.2 million square feet of space, covering 12.3 acres
  • 18 – 20,000 seat arena with 850,000 square feet space, covering 5 acres
  • 14 million square feet of office, R&D, commercial, and retail space
  • 6,370 housing units
  • 15,000 parking spaces at Coliseum site (mostly through garages, existing site has 10,000 spaces)
The word expansive is often trailed closely by the word expensive. At a conservative $150 per square foot, the non-parking buildout alone hits $2.1 billion, closer to $3 billion when including the additional stadium development costs. Either is an astounding figure, and for anyone who actually operates in the commercial real estate development world or has even basic knowledge of the Oakland market, a truly puzzling one. This is redevelopment era thinking in a post-redevelopment world.
Coliseum City Specific Plan

Coliseum City Specific Plan

The facilities described in the project summary would be among the largest and most expensive in the nation respectively. The football stadium would rival Cowboys Stadium in scope, and while there’s no mention of a dome, there’s no way to get the kind of flexibility the City is aiming for without a dome. Cowboys Stadium was built with a $300 million loan from the City of Arlington, yet City Administrator Fred Blackwell “defiantly” stated that the era of publicly financed stadia was over. All Mayor Jean Quan talks about so far is EB-5 funding or grants to provide infrastructure. Infrastructure will probably end up being 10% of the cost of the project in the end. From the looks of things that will include:
  • A new transit hub, including a widened, more pedestrian-friendly bridge from the BART station to the stadium complex
  • Two additional bridges that span I-880 to the arena and greater development west of the freeway
  • An elevated, landscaped public space that connects everything
  • A revitalized Damon Slough
  • A new water inlet leading from San Leandro Bay to the arena
  • Many new garages
Just this list of items is going to run into the hundreds of millions of dollars. It’s a lot of new concrete construction – particularly the bridges, plus land acquisitions, and reshaping of waterfront areas. And let’s also consider the whopping 6,310 housing units. That’s twice as big as the finally reborn Brooklyn Basin project and nearly two-thirds of the way to Jerry Brown’s famed 10k plan, which was largely done under redevelopment. And note that in the map there’s a Ballpark District, which contains housing. Any chance of that getting built if the A’s aren’t there? Not likely.
Furthermore, how on earth is any of this going to be paid for? Something has to drive private development to gamble its own money on the other 90%, and it’s not clear what that is. East Bay Citizen noted that a meeting of East Bay business luminaries will be held to assess corporate capabilities in the region for the Raiders stadium. That’s a start. The stadium will be at least $1 billion to construct. Understand, however, that the East Bay alone isn’t going to cut it. Anyone without blinders on knows that the East Bay’s corporate strength is not a strong suit. Similar to what Kevin Johnson did in Sacramento, East Bay interests need to attract a lot of money from within the Greater Bay Area and outside it to convince anyone that the stadium is feasible. It’s going to be even tougher because the stadium will be twice as expensive as the planned arena.
Some on the Planning Commission rightly asked about how anything would be paid for, a question that went without a real response. Oakland officials can keep talking hope and pie-in-the-sky concepts as much as they want. They can only duck behind that for so long. Eventually they’ll need to reveal the price tag. When they do, they’ll have no place to hide.

Coliseum lease negotiations stall over parking taxes

It was bound to happen. As the Coliseum JPA and the A’s got further into lease extension talks, they were sure to hit a snag. KTVU reports that after year of ongoing dialog, talks halted last week over the requirement for the A’s to pay $7 million in parking taxes. (Note: Six weeks ago, Matier & Ross had the number owed at only $3 million.) The issue goes back to when Oakland, looking for a way to boost tax revenues, started to enforce a 18.5% parking levy in 2009. All three tenant teams boosted rates to cover the tax, including the A’s charging $17 instead of the $15 they had charged previously. Unlike the Raiders and Warriors, the A’s pocketed the hike while the City and Alameda County fought it out over how much money the two parties and the JPA should get.

The Authority has been asking the A’s for the money for a few years, with Lew Wolff focused chiefly on plans to move to San Jose, only in the last year or so turning towards an extension at the Coliseum. Both sides indicated that discussions were going well, but it’s probably difficult to come to an agreement over $7 million when that’s more than the A’s have paid in rent the past five years. The A’s say that they don’t owe money but will pay the tax moving forward, which sounds thoroughly disingenuous considering they raised the parking rate in response to the imposition of the tax.

The County wants a bigger cut of concessions revenue, which was practically signed away to the A’s when the team and the JPA settled their post-Mount Davis lawsuit. The A’s were also burned by the JPA when they chose to take money meant to replace scoreboards and rerouted it towards the Coliseum City study.

For their part, the A’s will only say that “The disputed items are subject to arbitration or possibly incorporated in a new five-year lease extension.” Arbitration could easily put the A’s on the losing end, paying the full $7 million, but if they’re aware of that and they could somehow get less through negotiation or arbitration, holding out is not a bad tactic. They know that the City’s and County’s stance is to go ofter them hard as the A’s have really nowhere to go while a move to San Jose sits in limbo.

The A’s abruptly cut off talks for now, which itself may be a negotiation tactic of sorts. Is Wolff willing this to go straight to arbitration, or does he want to wait until after the baseball ends to pick up talks again? If they, it’s not likely that everyone at the table will suddenly become nicer.

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P.S. – I did some quick and dirty math on this. The City imposed the tax start in July 2009. That left 3.5 years of tax accrual before the start of the 2013 season. 5000 spaces * 3.5 years * 82 games * 18.5% = $4.5 million. Not $3 million, not $7 million. Free Parking Tuesdays and last year’s playoff parking revenue are not accounted for.

Raiders moving to The Game starting with 2013 season

The Raiders and A’s share a stadium. Now they’ll also share a radio station. It took a couple years, but the Silver and Black will finally start having their games broadcast on 95.7 The Game starting with the upcoming 2013 NFL season. It’s a move that has been speculated since the station launched as the A’s flagship.

While the Raiders’ coverage will decrease in comparison to former home KSFO on the AM side, the sports radio station’s programming is far and away more compatible, especially because play-by-play man Greg Papa is already a fixture in The Wheelhouse’s noon timeslot. Non-game coverage will expand, with the Raiders displacing the 49ers in the Monday themed day, good for armchair QB-ing and GM-ing. Previously the Raiders’ day was Friday.

In the event of a conflict with the A’s, Raiders broadcasts will be on 102.1/98.5 KFOX, home of the Sharks and Entercom stablemate. KFOX has a better coverage footprint than KGMZ (The Game), which leads me to think that the Raiders actually negotiated this provision knowing that it was available via Entercom.

Potential for some conflict is high, though not so much in head-to-head timeslot situations. Mostly it’s a case of an A’s game finishing just before the start of a Raiders game during preseason or early during the regular season.

Overlap in A's and Raiders schedules. Raiders games will be broadcast on KFOX-FM (102.1/98.5) in case of a conflict.

Overlap in A’s and Raiders schedules. Raiders games will be broadcast on KFOX-FM (102.1/98.5) in cases of conflicts.

Since the Raiders are expected to have full pre and postgame coverage for each game, it’s likely that all of the weeks above will be on KFOX, with the exception of the 8/29 game against the Seahawks.

Eventually, fans may clamor for more games on KFOX due to the better distributed signal. Of course, that will run into further conflicts with the Sharks, whose season starts in October as the baseball season ends. The 2013-14 NHL schedule, which will be the first under the new realignment scheme, has not yet been released.

Conflicts or not, it’s good that the Raiders are back on a sports station, which they haven’t been since they left 1050 years ago. Whether this will turn The Game into a proper East Bay-focused station is up to Entercom, whose station management has been careful to cater to all Bay Area fans much to the dismay of A’s and Raiders fans. In turn, the Raiders may have to beef up their affiliate network to compensate for The Game’s less signal.

To kick off the new relationship, Raiders draft day coverage is being held today on The Game.