The new Raiders reality: 50,000 seats, $700 million

Update 11:45 PM – Both Nina (in the comments) and Bryan (@wacchampions) pointed out that Matt Artz may have misinterpreted the capacity projection. It’s possible that 50,000 is only representative of regular seats. Some 6,000 club seats and other premium seating weren’t counted. At EBX, Steven Tavares sticks with the 50k number per AECOM’s David Stone. This blog and other media have picked up on the original report, so 50k is the number until we suss everything out in the feasibility study.

Update 5:00 PM – Matt Artz has a new article out, citing the cost of the stadium at $800 million.

I couldn’t make it out to the JPA presentation at Oakland City Hall today. Thankfully, others did. The Trib’s Matthew Artz tweeted this during the meeting:

The feasibility study will be released to the public tomorrow, so for now we have observations from the media, citizens and fans at the meeting. Here’s what we’ve gathered so far:

  • The stadium would have only a 50,000-seat capacity, down not just from the 63,000-seat full capacity of the Coliseum, but also smaller than the 53,250 seats at the tarped off Coliseum the Raiders announced would be configured for the upcoming 2013 season.
  • The new stadium would cost $700 million to start and could go up based on how it is outfitted (dome, amenities).
  • The Raiders’ share of the stadium is $300 million, which would include seat licenses and other forms of financing.
  • The remaining $300-400 million (fuzzy) would have to come from a combination of corporate sponsorships and other commitments, and public financing.
  • The presentation and discussion were focused solely on the Raiders stadium. There was little-to-no mention of the other two tenants.

The Raiders fan known as Dr. Death wore his regalia to the meeting and talked to Oakland Mayor Jean Quan afterwards.

Raiders superfan Dr. Death discusses Coliseum City prospects with Oakland Mayor Jean Quan (photo credit: @edwardjohnCA)

Raiders superfan Dr. Death discusses Coliseum City prospects with Oakland Mayor Jean Quan (photo credit: @edwardjohnCA)

The good doctor also interviewed a few fans and meeting attendees after the meeting. Listen to the below podcast to get a sense of what the discussion was like.

Despite the fact that the City, County, and Raiders are working on the Coliseum City vision, there’s an overwhelming feeling of discord among the parties. One party feels another is not trying hard enough, one criticizes another for not showing more commitment, issues about setting expectations, etc. It may be ugly under the surface, but it’s healthy. The only way to get a real consensus for whatever this vision is will be to talk through the issues, which at this point are mostly financial. It’s part of the adult conversation that I’ve been clamoring for and I’m glad to see that it’s happening. Maybe it will result in a full consensus that everyone feels is attainable. Perhaps it will cause one or more parties to lose interest. Either way it’s a vital part of the process. It’s long overdue.

There are some other concerns, chiefly about the size of the stadium and the public share. We’ll leave them alone for now until we get the details tomorrow. In the near term, the Chronicle’s Matier and Ross pose a big near term issue: architectural firm JRDV is looking for another $3 million to continue work on Coliseum City, which means that the JPA & City may have to go to the trough yet again. Then there’s this bombshell:

That certainly brings a little more heat to everything now, doesn’t it? Maybe they can raid the scoreboard fund again. It’s not as if the scoreboard didn’t break in the middle of Friday night’s game.

Warriors backing away from 2017 SF arena opening date

On June 20 the California Assembly easily passed AB 1273, a bill from San Francisco’s Phil Ting that aimed to speed up the CEQA process by bypassing the Bay Conservation and Development Commission (BCDC). That hope faded on the 25th, when a Senate committee refused to take action on the bill, citing the importance of the BCDC and the State Lands Commission. The bill was withdrawn from committee shortly thereafter.

The Snøhetta/AECOM-designed Warriors arena on San Francisco’s Piers 30/32

The BCDC is the first and largest regulatory body that approves any and all development along the bay. The Warriors and SF pols hoped that by not involving the BCDC they’d be able to hit their target opening date of fall 2017. For now the 2017 date looks shaky, as involvement with the BCDC and contingent agencies could add a 1-2 years (or more) to a normal CEQA process.

Tim Kawakami saw the other shoe drop when he interviewed Warriors co-owner Joe Lacob this week.

LACOB: I do know there’s a possibility, certainly, that (the arena) could be delayed. It’s not a probability at this point. The probability is that we achieve our goal.

Not exactly a rallying cry, rather a more tempered response than Lacob has previously exhibited. Lacob has shown no signs of giving up on the project, as he and Peter Guber most certainly see the revenue advantages it would bring even the arena were delayed 1-2 years. Lacob also said that he’d consider Lot A across McCovey Cove/Mission Creek from AT&T Park, but not Pier 50 next door (which would bring up the BCDC threat all over again). Chances are that the W’s would only build on Lot A if they received exclusive development rights, which have already been given to the Giants with plans drawn up. Not that they couldn’t be changed if the right deal were struck. The Giants are refinancing their remaining debt on AT&T Park to help finance the Lot A project, so you have to think it’s already pretty far along in the process for them.

Interestingly, the apparent defeat of AB 1273 marks the fourth instance of large political effort to fast-track a project that has either backfired or failed to help the effort. A letter from the Pacific Merchant Shipping Association (among others) made note of previous instances:

  • AB 900 in 2011 was legislation for a Portside San Diego Chargers stadium. Eventually the plan fizzled as no one could figure out how to bridge the funding gap.
  • A fast track bill for Farmers Field was passed in 2012, but became moot as Phil Anschutz wavered when confronted with the high price the NFL was going to make him pay to bring one or two teams downtown.
  • Seattle interests also bumped up against their own working Port to ram through a SoDo Sonics arena.

The first two instances of demise were purely financial as no one could make the deal terms pencil out. Bills or other measures may have helped in the end, we’ll never know. The brief list doesn’t include Carole Migden’s failed attempt to block the 49ers’ move to Santa Clara. Seems like the memo to any teams trying these shenanigans should be to simply let the process work itself out, no matter how painful it is.

In the letter link above is also Oakland Mayor Jean Quan’s opposition to the bill, framed in terms of economic impact to Oakland. Quan has also mentioned the BCDC in interviews, but she was smart to not include that argument in the letter. After all, she’s advocating for a ballpark at Howard Terminal, a piece of land that, like Piers 30/32 in SF, is subject to BCDC and SLC review. The BCDC website’s FAQ barely scratches the surface of the regulatory work required to build anything on the Bay (bold are my emphasis):

What types of activity require a permit?

A BCDC permit must be obtained before you do any of the following things within the Commission’s jurisdiction:

Place solid material, build or repair docks, pile-supported or cantilevered structures, dispose of material or moor a vessel for a long period in San Francisco Bay or in certain tributaries that flow into the Bay.

Dredge or extract material from the Bay bottom.

Substantially change the use of any structure or area.

Construct, remodel or repair a structure.

Subdivide property or grade land.

Shouldn’t be a problem for a Howard Terminal ballpark, right? Easy peasy.

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In the Kawakami interview, Lacob also referenced the departure of AECOM from the project. According to Lacob, the AECOM had already finished its task of completing design work for the inside of the arena. That means that design work is largely complete, barring CEQA-mandated changes to the project. That should show you how serious the W’s are about getting this thing built.

Oakland/JPA releasing a feasibility study, not an EIR

The mystery, such as it was, is over. We’re getting a feasibility study on Monday. The meeting will be held at Oakland City Hall, Hearing Room 4 (2nd floor) from 11:30 AM to 1:30 PM.

Coliseum JPA meeting agenda edited to focus on important part

Coliseum JPA meeting agenda edited to focus on important part

Prior to the presentation will be an open forum. Speakers should be expected after the presentation as well. One or more Raiders fan groups were asking for fans to show up to give support for Coliseum City. If the last one of these sessions at City Hall is any indication, there should be a smattering of A’s gear and plenty of folks wearing both “Oakland” teams’ colors. And maybe a Warriors fan or two.

When the feasibility study was green lighted last year, there were plenty of suggestions to include many different alternatives. This ran the gamut from the different open air/dome options we’ve discussed repeatedly to different sites and even an alternative in which no teams remained at the Coliseum. I’m curious to see what alternatives were explored, and how thoroughly the consultants considered each of them. As this is an initial presentation, there’s no expectation that any action would be taken regarding the direction of the Coliseum City project. Any kind of major decision involving scope would likely be part of the broader EIR process, and as we know, that document isn’t out yet (probably fall).

The feasibility study was written by AECOM, the huge architectural and design services firm that until last week was involved with the W’s and their Piers 30/32 arena. AECOM’s a large enough company that different groups will be working on these projects with very different scopes, though it’s possible that some of the principals shared notes. Studies like these will talk a lot about project costs, though it’s also normal for them to include rosy projections about economic impact and revenue. We’ll see how honest this one is. Naturally, I’m most interested in the costs of the different alternatives, especially the two-stadium and three-venue options.

Just as important is that this is the first large project of this type that’s being planned in the post-redevelopment era. The report should reflect that reality and identify other sources of funding for infrastructure and the like. There may also be a mention of other public funding sources, such as the $40 million lost when Measure B1 went down to defeat last November.

From a general public debate standpoint, a feasibility study is better than an EIR in some ways. EIRs are so thick and thorough that it’s easy to get bogged down in the details – and specific cost isn’t even a major consideration. With a feasibility study, we can finally start having that discussion about how much it will cost to retain the Coliseum’s tenants. The EIR has its place when it comes to identifying changes and mitigations that will need to be made to support the project. For now, this is at least a start of a real dialogue. Better late than never.

Port’s SSA settlement invites lawsuit from SSA competitor

The Port of Oakland’s Board of Commissioners has held off from approving a deal with SSA to give up Howard Terminal for nearly two weeks. In that time, opposition to the plan has only getting more fierce. First was the ILWU (longshoremen) objecting to the deal on the grounds that it would cost jobs. Now it’s another terminal operator at the Port named Ports America (PAOHT) who is not on board, claiming that the deal would give SSA an unfair, sweetheart deal over PAOHT. Ports America is threatening to sue the Port of Oakland if SSA’s deal to close Howard Terminal and consolidate operations for SSA is approved.

Remember that the Port was motivated to make the deal in order to settle an existing lawsuit by SSA. So we have a situation where settling one lawsuit brings on one or two more? Brilliant.

Obviously, all of the parties are acting in their own self-interest. Ports America wants to preserve its own sweetheart deal relative to SSA, and SSA’s new lease either matches or leapfrogs PAOHT depending on how you look at it. The union is trying to save jobs, even if it means having the Port run in an arguably less efficient, less competitive way.

Yesterday, a group of ILWU workers picketed outside the APL terminal at the Port’s Middle Harbor, protesting the settlement in the process.

You know what I’d like to see? A summit involving the Port, Clorox CEO Don Knauss plus the good folks at Baseball Oakland and Save Oakland Sports, and the ILWU, SSA and Ports America. I’m sure that if you just got them all in a room they could easily hash out their differences and resolve everything quickly. Because Oakland is the epitome of efficient, well-run government, right?

Frankly, the Port should approve the deal tomorrow and move forward. They can’t bow to one ransom demand after another. It needs to stop at some point. The issue for the Port and City is that this happens not infrequently, and legal structures are in place to let it continue. And if there is a lawsuit by Ports America or the ILWU, no one from San Jose should gloat. South Bay fans have seen what it’s like to have a frivolous lawsuit act as a guise for anticompetitive behavior. No one, whether from San Jose or Oakland, should be happy about that, whenever or however it happens. If you are, well then screw you.

First part of Coliseum City EIR scheduled for 7/15 release

Well, look at what we have here…

Screenshot of Facebook group announcement

Screenshot of Facebook group announcement

I’m traveling on Monday, but I expect to download and read the EIR once it’s available. Since next week is the All Star Break, we’ll have plenty of time to cover the document in detail. The “first part” probably refers to Area 1, which covers the Coliseum complex and some of the immediately surrounding area, including the Malibu and HomeBase lots and some of the land extending out towards the BART station. Hopefully we’ll also get a glance at the feasibility study. I look forward to the release.

Coliseum City Specific Plan

Coliseum City Specific Plan

Oakland Mayor Quan with Bucher & Towny, 7/3/13

Update 7/5 5:00 PM – The Trib’s Matthew Artz confirmed what we were all thinking:

Get on that, Oakland. Chop chop!

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Oakland Mayor Jean Quan continued to make the case for Howard Terminal on Bucher & Towny’s show today, talking up site control at both the waterfront site and at Coliseum City, which she more-or-less admitted MLB has little interest in based on their inquiries. She even got a dig in at Lew Wolff, saying that “to say there are no sites in Oakland you have to have blinders on.”

Streetscape of The Embarcadero adjacent to Howard Terminal

Quan also revealed that the A’s Coliseum lease extension is very close, that the JPA has been negotiating all spring, and one item remains to negotiate – the scoreboard replacement. A capital improvements fund that was set to cover replacement scoreboards was raided to cover costs associated with the Coliseum City study, and that chicken has come home to roost. There’s no reason to think that the scoreboard would be a showstopper for the two parties moving forward, but this is the JPA we’re talking about. Who knows what can happen in the coming weeks.

Chris Townsend alluded to a July 11 announcement that Howard Terminal could be fully available. In all likelihood that’s dependent on the Port approving settlement terms with SSA, which are now under fire by the longshoremen’s union.

Townsend also tried to get an explanation for what needs to be done with railroad tracks at Howard Terminal, which brought on the following exchange:

Townsend: Someone has told me that one of the problems with Howard Terminal – I wonder if you can speak to this – is that the railroad tracks that run through there… can you talk about that one main concern?

Quan: Well, the ones that go to the Amtrak are outside the (area) so I don’t see that as a problem at all. The other tracks were going straight to the ships. If that’s no longer a terminal they’ll just be lifted up or out, or maybe we’ll make it part of a new light rail system into the ballpark. I don’t know. All of the developers I’ve had look at it have never raised that as an issue.

A couple things to point out here. First, the main tracks that run down The Embarcadero are owned and operated by Union Pacific, who also has a huge yard just northwest of Howard Terminal. The rail line is a vital part of port operations, and that won’t be moved. There’s no chance of that. The issue, as we identified last year, is that a bunch of infrastructure has to be built in conjunction with Howard Terminal’s conversion to a ballpark site in order to support cars, bikes, and pedestrians that would all converge there for games. Plus there would have to be streetscape improvements and safety equipment installed to prevent people and drivers from playing chicken with heavy diesel trains. Add in the presence of a gas pipeline and you have a situation where the Public Utilities Commission will have to come in and approve everything that gets done along The Embarcadero.

Second, the tracks on the site are little more than an afterthought at this point. They were preserved as part of the capping process. If, as Quan says, the tracks can be lifted up or out, the cap would be breached. I always figured that the cap would have to be breached to prep the site, so no big deal there, right? But if a ballpark is supposed to be built without disturbing the cap, how is digging up and removing the tracks supposed to be compatible with that? Moreover, the thought that the tracks could otherwise be folded into a light rail or streetcar project shows how little Quan understands about the situation there. There are strict federal rules about separating freight and other heavy rail trains from light rail trains, to the point that grade separations are frequently required to ensure safety along both lines. The tracks as they sit feed directly into the big railyard, so they couldn’t be used for light rail or a similar purpose unless someone built another bridge to lift trolleys above the heavy rail tracks. The cost to do that would be astronomical on top of the other bridges that would be required there.

Look, I don’t expect Quan to be on top of all of the little details. She seems content to delegate much of the work to her teams and committees, and that can work in many instances. On the other hand, this puzzling response about the rail safety issues clearly shows that her background info on Howard Terminal is very limited. Maybe there’s a reason for that, and that reason is that there is no environmental impact report. Townsend suggested that there’s an EIR for Howard Terminal is coming, but Quan backtracked from that, saying that the Coliseum City EIR is around the corner while not providing a timeframe for Howard Terminal. She said that she believed the Port Commission has ordered the review work. There’s no record of any initial or ongoing environmental review happening at Howard Terminal, so color me confused. Quan took some time out to talk about the importance of CEQA, so she’s fully aware of how mindbogglingly thorough CEQA can be. CEQA is so thorough that new construction has to at least have an initial determination of whether or not a project requires the rest of the CEQA process. So far, there’s no record of that step or any beyond that happening. Now, the Port could be doing some background work to help supplement an EIR if it gets formalized. If that has occurred it hasn’t been publicized. That’s far different from the running clock on an EIR. Oakland won’t be able to cut the EIR clock in half by doing prep work. There are hearings and public comment periods that are required.

Quan fielded election-related questions at the end, with the knowledge that no one of note is running against her in 2014. She’s full of bravado if not outright swagger, propelled by the green lights at the OAB Port project and Brooklyn Basin. She even articulated Oakland’s general stance about the stadium effort in a very succinct way, “You have to prove that we can’t do it.” Well, it’s been proven that Victory Court was a loser. Will Howard Terminal and Coliseum City be strikes two and three?

News for 7/3/13

There’s a lot of news during this holiday week. I figured it would be best to drop it all in here. First up, A’s news.

MLB announced today that it has retained John Keker of SF firm Keker & Van Nest to represent baseball in the San Jose antitrust lawsuit. Keker has a long and colorful history as one of the country’s top trial lawyers, and would be a formidable opponent for Joe Cotchett if the suit ever went to trial. Or, as a former partner at KVN, Wendy Thurm (@hangingsliders), put it:

Keker’s first statement about the case description of himself as a frequent defense lawyer is also colorful:

Keker also has his hands full defending Standard & Poor’s in the federal government’s lawsuit over allegedly fraudulent practices. Let the games begin, I say.

Besides MLB announcement, if you were worried that the lawsuit would leave the news cycle, there are new articles from the LA Times and Forbes covering the matter. In other news:

  • Members of the ILWU (Longeshoremen’s Union) are opposing the SSA settlement, which would close Howard Terminal and potentially convert it to a ballpark site. The union’s complaint is that the net effect of the settlement and consolidation is the loss of union jobs. This contention has evidently forced the Port of Oakland to again delay voting on the settlement to July 11.
  • BART’s still on strike. Last night’s announced attendance was 17,273, the smallest crowd since the end of May. Tonight’s a fireworks game with the 4th tomorrow, so crowds should be hefty despite the lack of BART.

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Away from the A’s…

  • The City of Glendale, Arizona, approved a 15-year lease deal to further subsidize the Coyotes NHL club, keeping them in town until at least 2018. The team has an out clause after only five years if they demonstrate they’ve lost $50 million over those first five years. In return, the team will be renamed the Arizona Coyotes. While the NHL continues to own the team in the interim until a purchase is finalized by Renaissance Sports & Entertainment, a new arena operator has been found in titan Global Spectrum.
  • Folks in Seattle were following the happenings in Glendale closely and were ready to pounce if no agreement could be made. Now the Emerald City and Chris Hansen are officially 0-for-2 in attempts to lure franchises to Puget Sound.
  • The City of Anaheim and the Angels are jointly funding a study to determine the cost to keep Angel Stadium up-to-date. Initial estimates have the cost to renovate Angel Stadium at $120-150 million. After the Dodgers spent $100 million to renovate clubhouses and scoreboards, I’d be surprised if the Angel Stadium tab was only $150 million.
  • As the cost to build a AAA ballpark in El Paso rises, the new owners of the franchise backed away from giving $12 million in personal guarantees towards the project.
  • Curbed has a neat pictorial retrospective on the various ballparks that have called New York home over the decades.

And a quick announcement: I plan to be in New York for a few days around August 24-25 Labor Day weekend. I’m still locking down the plans. The Yankees are in town that weekend and the Mets prior to that. I’m working to take in games at both ballparks, and some US Open tennis action if I can fit it in. If you’re there at that time, drop me a line (email, Twitter) and we can have a chat and/or take in a game.

BART, AC Transit strikes to affect A’s fans

By now you’re probably aware of the awful gridlock gripping much of the Bay Area because of the BART employees’ strike, which started this morning of months-long negotiations broke down again over the weekend. The employees, who are members of the ATU and SEIU, have been asking for raises to make for recession-era givebacks. The ATU asked Governor Jerry Brown to force an order to keep the trains running while negotiations continued. Brown refused to act, leading to a complete shutdown of trains. (Disclosure: My dad, who retired 2 years ago, was a shop steward for ATU in the South Bay/VTA chapter.)

Whatever your feelings are about the strike, if it goes on throughout the week there will be no BART service to the three-game series against the Cubs, Tuesday through Thursday. BART has attempted to bridge some of the commuter gap by running charter buses between its terminal stations (Fremont, Dublin/Pleasanton, etc.) to San Francisco, but those buses are limited to commute hours. AC Transit is providing extra Transbay buses, while service along the BART spine remains as-is.

AC Transit’s employee contracts were also up last night, so they’re currently working without a contract. There is talk that AC Transit employees will do a one-day walkout as early as Tuesday, which would compound the the East Bay’s transit crisis.

Ferries are experiencing a huge surge in ridership. Unfortunately, fans still need AC Transit (or Capitol Corridor) to get from Jack London Square to the Coliseum.

And not to be left out, the City of Oakland’s non-emergency public employees started their own one-day strike on Monday.

Capitol Corridor is an option that will provide uninterrupted service, despite the fact that its trains are actually operated by BART. While Capitol Corridor isn’t the quickest or most convenient way to get to the Coliseum, it can do in a pinch if you’re set against driving to what will undoubtedly be a more packed Coliseum parking lot. Amtrak even started a promotion this summer that allows riders to pay only $5 each way for companions, up to 5 companions per trip. Capitol Corridor doesn’t have a very frequent schedule late at night, so if you’re considering taking the unelectric train, first check the schedules to see if they work for you.

Fans along the 680 corridor are pretty much screwed from a public transit standpoint. As for South Bay and Peninsula folks, BART was never a direct option unless you drove to Fremont or Millbrae to take BART in the first place. Same goes for North Bay fans, whose transit options to the Coliseum have historically been limited.

BART usually accounts for 15-20% of fans getting to the Coliseum. Tuesday’s date is not a Free Parking Tuesday game, so don’t be shocked if you have to pay – it was on the schedule from the beginning. The A’s haven’t provided any advisories for the series yet, but you can expect to see something tomorrow. The A’s homestand ends Thursday, which should hopefully limit damage if the strike extends through the weekend. The Giants have a six-game homestand starting on Friday starting with a Dodgers series. The A’s return on the 12th with a Red Sox series.

The last BART strike occurred in September 1997, at the end of a particularly dismal season for the A’s (65-97). The A’s weren’t affected in the first two days of the six-day strike as they were on the road. Come Wednesday, September 10, the A’s were greeted by crowds of 4,764 and 6,135 against Toronto.

Advice: Carpool as much as possible. Allow for an extra 30 minutes to get to the ballpark, or leave late (close to 7) to avoid the nastiest part of the commute. Try Capitol Corridor if it works within your schedule. And hope that the different parties can come to their senses and end this mess.

When meaningless numbers are spun

In the eight-plus years I’ve been writing this blog, I’ve remembered a lot of little details. I’ve also forgotten just as many. Such was the case Thursday, when a John Shea article brought up San Jose’s economic impact report from 2009 (Exhibit 3 in the antitrust case filing). Shea asked whether a move to San Jose would boost attendance. He then pointed to the report’s assumption of only 2.1 million in annual attendance at a hypothetical 32,000-seat ballpark.

A’s superfan, radio gadfly and occasional commenter here (and friend of the blog) Bleacher Dave stepped up to push the idea that San Jose has an attendance problem, even though an Athletics game has never been hosted there. I rebutted that the attendance claims were never meant to forecast actual demand, only to provide a baseline for tax benefits (conservatively) and indirect benefits (usually outrageous). No matter, Dave pressed on, citing study author CSL’s experience in the field to buttress his argument.

CSL also did similar reports for the 49ers and Raiders to back those teams’ respective stadium campaigns. So far, only the 49ers have their stadium going. I pointed Dave to the Raiders report. Later I remembered that Let’s Go Oakland did its own report for a hypothetical Oakland ballpark either at the Coliseum or somewhere in the Jack London Square area.

Funny thing. Gruen Gruen & Associates, the firm hired to do LGO’s study, made its own attendance assumptions for a new ballpark:

  • Coliseum: 2.11 million/year
  • Jack London Square: 2.24 million/year

The key difference is that LGO’s study has a ballpark capacity of 36,000 instead of San Jose’s 32,000, which would in theory allow for larger sellout crowds when sellouts occur. The projections put the Coliseum roughly on par with San Jose and JLS ahead of both to the tune of 1,600 fans per game. If San Jose’s capacity were greater and had a similar number of sellouts, San Jose would land somewhere in the middle of the Coliseum and JLS projections.

Now if I wanted to twist these numbers into something they aren’t, I’d say that there’s something definitely wrong with the supposedly rabid Oakland fanbase only increasing attendance over the old Coliseum years by 7-13%. Surely there’d be a better response than that, right?

But I won’t. Because that’s not what these studies are for. The studies base their assumptions on five-year historical ticket sales at the Coliseum, which as we all know isn’t exactly an attractive, modern venue. Only one of those years was a playoff year. A major rebuilding plan marked the following years, which negatively affected ticket sales and fan interest. Wherever the A’s build, they won’t have the luxury of getting a big public subsidy as was the case in Miami or Washington, DC. If this thing actually gets built, it’s reasonable to expect that there will be so much pent-up desire to be there (the wildcard of on-field performance notwithstanding) that attendance should easily surpass those assumptions. It all has to do with season ticket sales.

Before a single pile is driven or brick is laid, the A’s will probably have to get somewhere in the neighborhood of 15,000 season ticket commitments or FSEs (full season equivalents). The closer to 20,000, the better (the A’s hover below 10k currently last I heard). The Giants maintain 25-27,000 FSEs annually, and they were so confident in the demand when their park opened that they only offered full season ticket subscriptions. (Note: More upfront ST commitments – especially multiyear – also proves to banks that the project is worth financing.)

The greater the ST sales, the better for the whole A’s market. It creates scarcity for the remaining seats, it provides a solid secondary market, and if pricing tiers are set correctly, should create good value for fans at multiple levels. It also means a lot fewer really cheap seats, but that’s the price of growing into a better, privately funded facility.

The two economic impact reports written for San Jose and Oakland provided none of this context and took none of these factors into account. All they did was average attendance over a short window, bump it initially upon opening, and taper it down over time as the honeymoon effect wore off. That’s the most basic of analysis and should be treated as such. Actual numbers should be better, but could also be worse if prices are too high or the team is pitiful. There are no guarantees.

If the goal of certain individuals is to create a gotcha moment out of a misinterpreted number, then we’re going to waste a lot of time finding gotcha numbers and moments everywhere. It smacks of a political race. There are much more important numbers to consider, such as the cost of Howard Terminal or a territorial rights payoff. Those are the numbers that matter. Not some previously ignored projections from several years old documents that are easily disregarded.

If people want to persist with stuff like this, I can’t stop them. We’ll be here as we always have, ready to provide the nuance that the news articles, tweets, and radio callers often lack.

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P.S. – Oakland Fan Pledge, which was started to prove fan commitment to the A’s, has just over 4,000 pledges so far (including mine). We’ve got a long way to go, folks.

P.P.S. – One more thing to consider. The Giants have long maintained that they need attendance of 30,000 every game in order to take care of AT&T Park’s debt service and field a competitive roster. How on earth would the A’s be able to pay for a more expensive park with 25,000 a game, even if prices were jacked up?

Oakland’s Port settlement gamble: Short-term pain, long-term gain

The Port of Oakland’s board ended today’s session without a decision on the SSA settlement, pushing the matter to a special session next Tuesday. Thankfully, the Port also released the upcoming meeting agenda, which includes summary of the settlement terms this afternoon, allowing the public to review the settlement.

At no point in the document do the words “Athletics”, “stadium”, or “ballpark” show up. While anyone following recent news could divine Oakland’s purpose for Howard Terminal, no pro sports (or any other development) are associated with it. For now. Instead there’s a pretty level-headed analysis of the pro’s and con’s of settling SSA’s lawsuits against the Port, repurposing Howard Terminal for non-revenue uses, and the broader effects on overall Port operations.

As part of the settlement, SSA would cease operations at Howard Terminal on behalf of Matson, and would move down the harbor to Berths 60-63, where they’d take over for Eagle Marine Services (who chose SSA to succeed them). SSA, which was complaining about higher fees compared to competitors, would starting running the new terminal under the same fee structure as EMS. In exchange for the lower costs, SSA has agreed to drop its lawsuit against the Port.

If Howard Terminal is vacated, the Port assumes that it will lose $10 million per year in revenue, minus any offsetting revenues gained by SSA’s consolidation and costs associated with the lawsuits (I pointed this out last year).

While the settlement is driven by Port’s desire to get rid of the lawsuits while consolidating facilities, the ballpark push looms in the background. There’s no amount of ballpark activity that can pump $10 million per year into the City/Port, but that’s a moot issue since there’s no way a ballpark would be ready anytime in the next four years. The big gamble is what happens to Howard Terminal if MLB doesn’t like the site, or if MLB approves the A’s move to San Jose? What to do with land that has to be regularly monitored that has limited use?

Assuming that the settlement is approved as expected on Tuesday, the City is showing that it’s making an effort towards providing a proper ballpark site away from the Coliseum. That may be just as well, since former Coliseum JPA board member and current Oakland City Councilman Larry Reid said this towards the end of City budget discussions tonight:

Ah, but will Oakland and Alameda County spend many, many more dimes to get Howard Terminal spiffed up?