Even as the A’s await a new ballpark, they’re not afraid to try new business concepts that one would expect them to deploy at a new ballpark. To that end, A’s COO Chris Giles announced today that the team is doing away with the traditional season ticket, instead replacing it with a membership plan that offers greater flexibility for all buyers.
The idea here, as foreseen by many in the industry, is that fans want the ability to go to every game, but don’t want to be tied a season ticket plan that could cost upwards of $2,000 for a whole season. Like the Treehouse plans introduced before this season, the new A’s Access plans will provide general admission to all 81 games, plus reserved seating for 10, 24, half-season or full-season of games if you choose. Included will be digital seat upgrades and a number of subscriber perks. Prices start at $240.
- All plans include admission to every home game including reserved seats (View level)
- Seat upgrades via the Ballpark app are available on a per game basis
- Better seating locations are available in advance as well (before the season begins)
- $10 parking available; Gold and Platinum members can get parking passes included
- Half-price concessions, such as $3 hot dogs and $4 20-ounce beers
- 25% off merchandise at A’s team stores
- Monthly subscription fee option
- Guaranteed promotional giveaway items
To me this is the culmination of the initiatives laid out by MLB AM a few years ago and executed on a phased basis by the A’s and other teams since. If I still lived in the Bay Area I’d jump all over this. Maybe I’d get a plan if I only make it back occasionally. Who knows, maybe I’ll move back?